• http://www.referralcandy.com/ ReferralCandy

    Haha their ability to leverage on something so ‘common’, yet so annoying (to the consumers) is pretty clever! Showing something so relatable to their consumers creates a quick yet strong emotional connection and allows them to see you as not just a business, but human as well.

    This is very good food-for-thought (pun intended) for content-generation! Thanks for sharing!

  • http://tomlambert.com/ Tom Lambert

    Genius