Burger King’s 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh

Burger King YouTube Pre Roll AdsBrands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach — comedy, sports, music videos, movie trailers and more — that show off the burger chain’s empathy and sense of humor.

The ads directly acknowledge how annoying they are. Two young guys sit around a Burger King table and lament the fact that the male viewer is stuck watching an ad when all he really wants to do is watch a “graphic animal attack,” “screaming goats”, “Jimmy Fallon clip”, “music video” or one of the other 64 types of videos.

The ads close with one of the guys flicking his hands at an offer graphic saying, “Stupid incredible deal”. It may be one BK’s audience will find hard to resist.

YouTube Preview Image

Hat tip: LBBOnline

Related Topics: Channel: Video | Google | Google: YouTube | Top News | Video


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • http://www.referralcandy.com/ ReferralCandy

    Haha their ability to leverage on something so ‘common’, yet so annoying (to the consumers) is pretty clever! Showing something so relatable to their consumers creates a quick yet strong emotional connection and allows them to see you as not just a business, but human as well.

    This is very good food-for-thought (pun intended) for content-generation! Thanks for sharing!

  • http://tomlambert.com/ Tom Lambert


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