Facebook’s New “Business” Open Graph Object Type Aims To Boost Visibility Of Local Info

As of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook “better surface local business information” throughout the site, Facebook says. According to the Facebook Developers Blog, this change will help businesses surface better on: News Feed Graph Search Check-Ins […]

Chat with MarTechBot

platformlogoAs of today, a new Open Graph object type will exist for local businesses on Facebook. This new object type, the Business Object, will help Facebook “better surface local business information” throughout the site, Facebook says.

According to the Facebook Developers Blog, this change will help businesses surface better on:

  • News Feed
  • Graph Search
  • Check-Ins
  • Pages

The following properties are available for the new business object type:

Required properties:

  • og:url
  • og:type
  • og:title
  • place:location:latitude
  • place:location:longitude
  • business:contact_data:street_address
  • business:contact_data:locality
  • business:contact_data:country
  • business:contact_data:postal_code

Optional properties:

  • business:contact_data:region
  • business:contact_data:email
  • business:contact_data:phone_number
  • business:contact_data:fax_number
  • business:contact_data:website
  • business:hours:day
  • business:hours:start
  • business:hours:endlocal-business-object

If a custom business object has already been set up, it can be mapped to the new business type in the object type settings. Simply update the “inherits From” to ‘Business’ and fill in the additional required fields.

For more information see the official Facebook Developers post.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Get the must-read newsletter for marketers.