Table of Contents
Section I: SEO Software Market Overview
Section II: SEO Software Market Trends
Section III: Enterprise SEO Platform Capabilities
Section IV: Choosing an Enterprise SEO Platform
Section V: Vendor Profiles
"Enterprise SEO Tools 2013: A Buyer’s Guide" editorial team:
Marshall Simmonds, Founder, Define Media Group
Eric Enge, President, Stone Temple Consulting
Stephan Spencer, Co-Author, The Art of SEO and Founder, Netconcepts
Claire Schoen, Digital Marketing Depot
Nathania Johnson, Karen Burka
Raven Internet Marketing Tools
If you are considering licensing an SEO software tool, this report will help you decide whether or not you need to. The report has been updated since its original publication in July 2012 to include the latest industry statistics, developing market trends, and new vendor profiles and product updates.
Editor’s Note: The following is an excerpt from "Enterprise SEO Tools 2013: A Buyer’s Guide". You can download the report here free.
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, automating SEO through a toolset or platform can provide the following benefits:
Understanding your current marketing processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the SEO tool decision-making process.
SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration, and workflow rights and roles. The majority of the SEO solutions profiled in this report offer the following core capabilities:
Enterprise-level solutions may also provide more extensive link and site analytics that include predictive scoring systems to identify the potential opportunities to improve brand websites or link authority. Vendors also begin to differentiate by offering more frequent data updates, or additional modules, such as local or mobile SEO, sometimes requiring additional investment.
Other more advanced capabilities may include, but are not limited to:
Deciding whether or not your company needs an enterprise-level SEO platform calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support, and financial resources. Use the following questions as a guideline to determine the answers.
Ready to talk to SEO tools vendors? Here are six questions you should ask:
Download "Enterprise SEO Tools 2013: A Buyer’s Guide" today!