• http://www.peoplebrowsr.com/ Shawn Roberts


    Thanks for your coverage of Kred and influence. With regard to your point about scoring systems, we agree that reliance on a black box – especially for scores based on open data – doesn’t always make sense for marketers (or anyone). That’s why we at Kred publish our scoring system (http://kred.com/rules) and also provide real-time updated Activity Statements compiling all the transactions that compose the score.

    LIke Mendel in the garden with his peas, influence measures are in their early days, and are growing in sophistication as more indicators of influence are able to be measured. We hope marketers continue to keep an eye on this space as the end result is meant to be all about improving targeting and optimizing campaigns & spend.
    Shawn @ Kred

  • lgstarr

    I recently sent a round of “Kout” requests on Facebook…one person replied back that it triggered her Malware program — she wasn’t happy I’d sent this because of that. I apologized, but I do want to know if there is anything more I can say either to her or to anyone else that this may happen with. What do you know about this, if anything?

  • http://antezeta.com/news/ Sean Carlos

    I suspect that many perceive application installation requests on Facebook like as spam requests (= unsolicited & unwanted). I haven’t seen valid study data, but it isn’t too difficult to arrive at this conclusion.

  • http://twitter.com/ilenealizah Ilene Kaminsky

    REALLY good article. Thank you.

  • UkrainianLife

    Thanks a lot for article. And now I find a new one – TrustCloud, which used interfaces and ideas from Klout, Kred, PeerIndex, but measures human abilities. It will be interesting to join them all… But it has the same bad features.
    In Social media – Trust – imho is the key. And if we can catch and measure it, we can correlate Klout-values.