Canal+ Turns Cannes-Winning Ad Into Interactive Web Experience

canal_bear_interactive

Many of you may remember the French Canal+ ad from BETC Paris which won a Grand Prix Lion at Cannes in 2012. It featured a film director dressed as a bear with all the usual stereotypes one assumes directors embody. And it ended with a witty punchline — the bear is actually a talking bear rug who, because he faces the TV, has plenty of opportunity to comment on what he sees.

Now, the award-winning work has been transformed into an interactive adventure, Being the Bear, which allows people to view a scene, call “cut” and, when prompted by an assistant, choose another direction. Viewers can even direct the actors using their computer’s microphone, if they choose.

The scene, which has a woman on her knees over a wounded warrior who has been shot through the chest with an arrow, can be played out many different ways. There’s an Independent selection which serves up the scene in a sort of mumble-core fashion with the woman prattling on endlessly about all manner of life’s challenges.

There’s a Horror option which, as you would expect, put that genre’s spin on the scene. Other options include Gangsta, Asian, Western, Art House, Comedy, Teen and, yes, even Porno. But the best one is “I Don’t Give A Shit” which harkens back to the a scene in the original ad during which the bear pitches a fit.

Here’s the Teen version:

The site offers visitors an opportunity to share via Facebook, Twitter and Google+, and also leads to a landing page where people can see offers for getting the channel.

Facebook-Share-Bear

Twitter-Share-Bear

Canalplus-landing

While the work may be a bit insiderish, appealing more to those in the business who know the original work, it’s a unique and interesting twist which repurposes the original creative and takes it in an interesting, new direction.

You can watch the original work below.

YouTube Preview Image

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Channel: Strategy | Creative Of The Day | Facebook | Social Media Marketing | Twitter

Sponsored


About The Author: is a marketing professional, publisher, writer, community manager, photographer and all-around lover of advertising.




Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!