• MultiView

    Nice points, Andy! I agree with you, people need to start getting off the fence. Social media is definitely an important pillar for every B2B marketing campaign. This is one avenue that is an inexpensive way to stay in front of a target audience 24/7 and bring them important updates. One thing B2B marketers should also consider is the original social networking, face-to-face networking events through trade associations. Relationships can be built at these events and continued online through newer social media channels.