Catching up on the Google Performance Summit

At Google's annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.

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Yesterday at the Google Performance Summit, Google announced a vast number of changes to AdWords and Google Analytics, including new “mobile-first” bidding support, “Promoted Pins” to put advertisers on Google Maps, longer text ads and more.

Google Performance Summit is Google’s annual event for key AdWords and Google Analytics customers, where new features, product plans, research and more are shared. Don’t fret if you missed it. Read on for an update on everything you need to know and more.

Yesterday’s opening keynote (embedded below) covered all the major announcements, which are explained more fully in our formal stories:

You can find the keynote here (jump to 28 minutes in):

Our live blog of the keynote is below:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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