Live Blog: The CES Panel On Native Advertising

Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just for gadgets, anymore. The show’s content related to marketing has grown substantially this year, including today’s panel on native advertising. The session — “Native Advertising: Digital Advertising Industry Innovates” — includes the following […]

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Live from the massive Consumer Electronics Show in Las Vegas it’s … a panel on native advertising? That’s right, because CES isn’t just for gadgets, anymore. The show’s content related to marketing has grown substantially this year, including today’s panel on native advertising.

The session — “Native Advertising: Digital Advertising Industry Innovates” — includes the following panelists:

  • Mark Kapczynski, CEO, Kontrol Media (Moderator)
  • Mitchell Reichgut, CEO, Jun Group
  • Courtney Cochrane, VP Global  Sales and Marketing, CBS Interactive (replacement speaker)
  • Moksha Fitzgibbons, CRO, Complex Media
  • Tom Wolfe, VP, Business Development, YuMe
  • Aron Levitz, Head of Business Development, Wattpad

The panel begins at 9am PT, and our live blog of it is below:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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