Champions League Soccer Breaks Super Bowl’s Record For Twitter Activity

twitter-logo-squareThe Super Bowl may be the biggest sporting event in the U.S., but around the world American football doesn’t hold a candle to soccer’s … err, football’s … popularity.

That was proved true on Twitter yesterday when the Champions League semifinal between Barcelona and Chelsea set a new tweets-per-second (TPS) record for a sporting event.

Twitter announced that 13,684 TPS were hitting its platform during the match, breaking the Super Bowl’s record of 12,233 TPS set in February.

As Twitter becomes more mainstream — you can hardly watch a TV show of any kind in the U.S. today without seeing Twitter hashtags on the screen — I’d expect future sporting events to surpass yesterday’s Champions League record.

By the way, the overall record-holder for TPS is still a Japanese broadcast of Hayao Miyazaki’s Castle in the Sky, which produced 25,088 tweets per second back on December 9, 2011.

Related Topics: Channel: Strategy | Statistics: Popularity & Usage | Statistics: Social Media | Twitter: Statistics


About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn

Marketing Day:

Get the top marketing stories daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Max Holloway


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!