Top news and emerging ideas in display advertising, delivered every Monday.
ChargeAds New Automated Solution Lets Publishers Build Storefronts On Top Of Existing Ad Platforms
According to the announcement, the newly released ChargeAds Private Marketplace allows publishers to build a private or public storefront atop their existing ad platform or RTB stream, and includes a suite of controls to set rates and conditions. ChargeAds says its new solution can help lower costs, booking delays and technical confusion associated with display advertising transactions.
“Our industry is expected to reach $113 billion this year,” said ChargeAds CEO Mihai Fanache who claims display advertising overhead costs can eat up an average of 28 percent of display advertising budgets, “Those overhead expenses represent a significant amount of money.”
ChargeAds created the following video highlighting how it’s display ad platform works:
ChargeAds says advertisers can search its marketplace to find publishers that best meet their advertising needs, and use its “hundreds” of customizable ad templates to build display ads, upload their own ads, or build an ad from social posts.