ChargeAds New Automated Solution Lets Publishers Build Storefronts On Top Of Existing Ad Platforms

ChargeAds logo Nov 2013Online ad solution provider ChargeAds has launched a new automated display advertising platform that the company claims is a “turnkey” tool for publishers.

According to the announcement, the newly released ChargeAds Private Marketplace allows publishers to build a private or public storefront atop their existing ad platform or RTB stream, and includes a suite of controls to set rates and conditions. ChargeAds says its new solution can help lower costs, booking delays and technical confusion associated with display advertising transactions.

“Our industry is expected to reach $113 billion this year,” said ChargeAds CEO Mihai Fanache who claims display advertising overhead costs can eat up an average of 28 percent of display advertising budgets, “Those overhead expenses represent a significant amount of money.”

ChargeAds created the following video highlighting how it’s display ad platform works:

YouTube Preview Image

ChargeAds says advertisers can search its marketplace to find publishers that best meet their advertising needs, and use its “hundreds” of customizable ad templates to build display ads,  upload their own ads, or build an ad from social posts.

Related Topics: Channel: Display Advertising | Display Advertising | Internet Marketing | Marketing Tools

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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