• http://www.brand.com/blog James R. Halloran

    “On the native ad content we analyzed, only 24% of visitors scrolled down the page at all, compared with 71% for normal content.”

    I agree with your findings here. If only 24 percent of people are scrolling through the rest of a native ad, that’s a failure from the creative end. (But that’s only if the native ad is targeted to the right demographic to begin with obviously.)

  • http://ouriel.typepad.com OurielOhayon

    Unfortunately the analysis of chartbeat is biased because of the limited scope of what they consider “native ads”….Native ads are broader than just “paid /sponsored editorial content” they include any type of format that blends in the experience (Vs added on top of the experience ) eg: facebook mobile ads, eg google search ads eg twitter sponsored ads > therefore their title should be “Some publishers (which?) are seeing very limited efficiency with sponsored paid content” > THAT would be accurate…

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