The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot
The 30-second ad will be Colgate's first appearance as a Super Bowl advertiser.
While most Super Bowl brands are busy rolling out teaser ads in advance of their official game day spots, some are taking a different direction and posting the ads they plan to run during the game.
Earlier this week, SoFi, an online lending agency and first-time Super Bowl advertiser, released its 30-second game day ad, along with a spot it plans to run before and after the game.
Colgate, also a first time Super Bowl advertiser, also launched its official 30-second Super Bowl spot, in addition to posting an extended version of its ad.
Using the hashtag #EveryDropCounts to promote its campaign encouraging water conservation, Colgate’s Super Bowl ad highlights how much water we waste when we leave the faucet running while brushing our teeth: “Brushing with the faucet running wastes up to four gallons of water. That’s more than many people around the world have in a week.”
According to a report in Adweek, Colgate’s Super Bowl spot was created by the Peru-based Y&R Agency and originally aired in 2014 for World Water Day in Peru and Columbia.
Here’s the extended version of the ad:
Along with the Super Bowl ad and hashtag, Colgate has created a “Making Every Drop of Water Count” web page, listing tips on how to conserve water.