Last week, Google made further improvement to its Analytics platform by adding Site Speed reports to help users analyze their site’s page load times, and allowing for greater granularity on site performance than previously available.

The new Site Speed reports allows marketers to measure the execution speed and load time of user-defined events, such as how quickly an image or resource loads, to how long it takes your site to respond to a button being clicked.

To increase the usability of the reports, Google broke them down into four main tabs: Overview, Explorer, Performance, and Map Overlay.

The Overview Tab displays a quick breakdown of key metrics across a range of variables, such as Browser, Geographic Location, etc. The value derived out of this 10,000-foot view ranges from macro to micro, as marketers can review the overall performance of their campaigns or gain insight into their success on a particular browser.

The Explorer tab lets you break down page and user timings across other dimensions for increased granularity. Breaking down these figures by secondary dimensions such as browser or country and putting them under the microscope can be instrumental in determining how speed and performance changes across your campaign.

The Performance tab functions as a drop down of the Explorer view, which allows marketers to visualize the distribution of the timings for categories and variables specified in the Explorer tab. In separating timings into a histogram, Site Speed reports can help establish ranges of performance, as well as identifying areas which need improvement.

The Map Overlay tab displays a view of a site’s metrics across different geographical regions ranging from cities, to countries, to continents.

To collect User Timings data, just add JavaScript timing code to the interactions you want to track, using the new trackTiming API.

Google’s Matt Cutts has come out on record saying that speed will factor in to a sites ranking on the search engine in the future, highlighting the importance of an efficient campaign and easy-to-access site.

Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

Related Topics: Analytics | Analytics & Marketing Column | Channel: Analytics | Google | Google: Analytics

Sponsored


About The Author: is a Data Solutions Engineer at Chitika and a lead author for reports by Chitika Insights, the research arm of the online ad service. After graduating with a B.A. in Business Administration from Ithaca College, Gabe has been pursuing his passion for technology by researching and analyzing new and emerging trends in the online world.



Sign Up To Get This Newsletter Via Email:  


Share

Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • shamim ahmed

    You do what the “big boys” do; you get JV partners to help build your list while you
    focus your time and effort in the other areas of your Internet Business that we talked
    about.
    Ok, so like me you don’t have time to go and find JV partners, contact them, wait
    forever for them to reply (if they ever do) and then to finally be rejected because they
    are “too good” for you or whatever lame reason they give you.visit the site http://www.cogan.com/Products/Mezzanines/.
    You got into Internet Marketing to create a lifestyle, right? I did!
    It’s a great feeling when your friends take you seriously and stop giving you that crazy
    look when you talk about traveling, cars, and being in control of your destiny.
    It feels great when your family asks you to explain what you are doing, when they used
    to laugh at you for talking about your dreams and “what you’re gonna do.”
    That’s what happened to me, so here’s what I did:
    I created a Co-Op system where Co-Op members build their list by helping other Co-Op
    members build their list at the same time.
    The system handles list building for you and all you need is a site/blog that is Internet
    Marketing related

 

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!