Apple, Google Gain Smartphone Share While Others Fading — comScore

smartphonesComscore released its US mobile data for July this morning. They show both Google and Apple gained market share, while all others continued to lose share. Collectively RIM, Microsoft and Nokia/Symbian now control less than 15 percent of the total smartphone market.

Samsung was the top hardware OEM with just over 25 percent of the market. Apple had 16 percent.

The Android OS represented 52.2 percent of US smartphone handsets in the market. The iPhone had 33.4 percent. That represented 2 percent growth since April, which was a bit stronger than Android growth during the same time period.

Ahead of the impending launch of new Windows Phone 8 devices, Microsoft continued to see its smartphone share decline to 3.6 percent. And RIM continues to suffer losses as well.

Overall comScore said that 114 million Americans owned smartphones, representing just over 49 percent of the US adult mobile population according to the firm. Nielsen by comparison now says that 55 percent of US mobile subscribers own smartphones.

Related Topics: Channel: Strategy | Statistics: Market Share | Statistics: Mobile Marketing | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!