• http://disqus.com/ Steve Roy

    The gap between mobile usage and mobile ad spending is in part because mobile is delivering the experience most people expected and wanted from the Web: personal, convenient, not too many ads. Consumers flock to the best experiences and advertisers play catch up and fight to get in. It would be interesting to see advertisers instead create the experiences consumers want. And that’s the ad itself. Otherwise, the gap cycle repeats with whatever comes next.

  • fran farrell

    In three years, mobile usage will be up by 2.6x, mobile Apps will be sales-optimised and advertisers will finally understand how to optimise bids for time-place and device. Moreover there will be auditable conversion data for the entire path through time-space and device (ie. Nielsen ratings based on local-social Notes to self).