ComScore April 2014 Smartphone Report: Apple & Android Continue To Lead

According to comScore’s recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform. Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search. With 41.4 percent of the market share, Apple kept its lead as […]

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comscore-logoAccording to comScore’s recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform.

Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search.

With 41.4 percent of the market share, Apple kept its lead as the top manufacturer even though its market share had a slight drop (.2%). Samsung ranked No. 2 with 27.7 percent market share, followed by LG, Motorola and HTC.

comscore april 2014 top smartphone manufacturers

Representing 52.5 percent of the market share, Android was the top smartphone platform in April. Apple was No. 2 with 41.4 percent, followed by Blackberry, Microsoft and Symbian.

comscore april 2014 top smartphone platforms

For top smartphone apps, Facebook took the lead:

Facebook ranked as the top smartphone app, reaching 74.1 percent of the app audience, followed by Google Play, YouTube and Google Search.

comscore april 2014 top smartphone apps

ComScore said there are 167.9 million smartphone owners in the US, a number it claims has climbed 5 percent since its January report.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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