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Comscore: Smartphone Penetration Above 77 Percent In US
Facebook Messenger now the second most popular app, displacing YouTube.
The July smartphone numbers are out this afternoon from comScore. According to the measurement firm, smartphone penetration has reached 77 percent in the US market. While there are some modest shifts in share (i.e., Android slightly down) the relative positions of Apple, Google and Microsoft operating systems are mostly unchanged from last month.
Below are tables showing (on the left) operating system share and (on the right) the top 15 smartphone apps by audience reach. This list has been fairly stable over time.
Compared with last month, the noteworthy development is that Facebook Messenger has moved up from position 3 and displaced YouTube as the second most popular app to Facebook’s perennial number 1. Apple Music has replaced iTunes Radio (mostly a renaming).
Source: comScore (September 2015)
Earlier this week, App Annie released its list of the “most downloaded” and “top grossing” iOS apps of all time. It’s interesting to compare the comScore and App Annie lists, which use different lenses to rank apps. Nonetheless, there’s a fair amount of overlap.