• disqus_bxGW0lZl9Q

    “No one said it was easy to be a publisher” — if only this were true! We agree with this great article in many ways but still feel that few people really understand the publishing process and often underestimate the thinking & insight required to generate useful, interesting and different content. As long-time editors, we think there is a bigger role for specialist content agencies to play in helping brands make the leap from advertising to content creation. Thanks for the post!