Confirmed: Katie Couric To Become “Face Of Yahoo News”

Katie Couric YahooThough it was widely reported last week, this morning Yahoo confirmed that Katie Couric would join the company as “Global Anchor.” CEO Marissa Mayer made the announcement on the company’s Tumblr blog:

In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime talk show, Katie.

As Global Anchor, Katie joins Megan Liberman,David Pogue, Matt Bai and our incredibly talented editorial team in pioneering a new chapter of digital journalism. At Yahoo, we are investing in bringing our users the absolute best content and video experiences available — and this is just the beginning!

Couric will join the company in 2014 and “will help develop Yahoo News’ coverage with a growing team of global correspondents who will report on live world events, anchor groundbreaking interviews with major newsmakers and thought leaders, and much more.” 

As mentioned, Couric will also continue to produce her syndicated daytime talk show, Katie.

This will be a major test of Couric’s star power and digital as a primary platform for mainstream “broadcasting.” She reportedly left a $40+ million contract at ABC to join Yahoo after heavy lobbying by CEO Marissa Mayer.

Couric’s early departure from ABC represents another blow to traditional media. There has been a rash of defections from traditional media entities and newspapers in the past several months, including the New York Times’ David Pogue and, to some degree, Nate Silver (who went to ESPN from NYT).

Yahoo News has remained a very strong performer amid weakness in other areas on Yahoo. According to Nielsen Yahoo was the top news site in the US in September.

Top US news sites

Related Topics: Top News | Yahoo | Yahoo: Business Issues | Yahoo: News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!