Confirmed: Microsoft Acquires Yammer For $1.2 Billion In Cash

Microsoft is betting big on the social enterprise. As we and others reported a couple of weeks ago the company is acquiring Yammer, which has been described as “Facebook for Enterprises.”

Microsoft said earlier today that it was buying Yammer for $1.2 billion in cash. Yammer will become part of the Office division and current CEO David Sacks will continue to run the team and the product, which will continue to have a stand-alone identity. Sacks will report to Kurt DelBene, head of Microsoft’s Office Division.

Over time Microsoft will integrate Yammer more deeply into a variety of its products, including Skype. This is what Yammer CEO Sacks said in a blog post today:

As a Yammer customer, you will continue to get a secure, private social network—delivered with the same focus on simplicity, innovation, and cross-platform experiences.  Over time, you’ll see more and more connections to SharePoint, Office365, Dynamics and Skype

Kurt DelBene echoed that sentiment, adding:

Over time, I see opportunity for exciting new scenarios by adding Yammer’s stand-alone service alongside and integrated into our collaboration offerings with SharePoint, Office 365, Dynamics and Skype. I picture people being able to use Yammer to manage and expand their professional relationships, share and collaborate on Office documents, stay informed about content updates, and to seamlessly move from status updates and feeds into voice and video conversations.

The acquisition of Yammer can be seen partly as a response to the rise of the social internet and partly as a response to Google Docs and its enterprise collaboration capabilities.

How Microsoft merges or integrates its existing enterprise collaboration tool SharePoint with Yammer remains to be seen.

Related Topics: Channel: Industry | Microsoft | Microsoft: Business Issues

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



Marketing Day:

Get the top marketing stories daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. You can read more about our comments policy here.
  • Pat Grady

    $1.2B?… they should rename it stammer.

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!