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How to conjure big PPC profits with a few hundred dollars
Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost.
Many PPC marketers are frustrated. Why? Because they feel like AdWords is no longer an option.
Over the past few years, CPCs have increased by 3X in some verticals — that’s even with a Quality Score of 9 or 10. According to WordStream data, the average cost per click in AdWords across all industries is $2.32 on the search network.
Meanwhile, the average cost per action (CPA) is $59.18 on the search network. But if you’re in an industry where it takes multiple clicks before someone purchases, you easily could be burning through hundreds or thousands of dollars on paid search advertising.
And conversion rates? Those haven’t changed much in 15 years. The average conversion rate is about 2.5 percent.
Some PPC marketers honestly believe there’s no way to make money with Google AdWords anymore. They think that Google AdWords is too expensive, and the competition in their vertical is downright scary.
Actually, no. There is a way forward.
If you’re marketing in an insanely competitive vertical with outrageously high CPCs where conversion rates are challenging, this post is for you.
Are you ready to increase conversions by 10X at half the cost per click and a quarter of the cost per conversion?
I thought that’d get your attention!
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.