Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
Content, Community & Cash: Livefyre Raises $47 Million
Investors include Adobe and Salesforce Ventures.
Livefyre has announced a pair of funding deals totaling $47 million, with investors including Adobe, Cue Ball, Greycroft Partners, Hillsven Capital, Salesforce Ventures and U.S. Venture Partners.
The two deals are a $32 million Series D round and a $15 million Series C2 round that the company didn’t announce earlier due to its proximity to closing the Series D financing.
From the company’s news release:
“We’re excited to have Adobe and Salesforce Ventures as investors as we continue to build technology to address the emerging content and community needs of brands and publishers,” said Livefyre founder and CEO Jordan Kretchmer. “Livefyre’s mission has always been to help our customers drive online conversations and community around content. Over time, we have evolved the platform to include vital functionality that enables marketers to not only engage but grow their audiences through the management, discovery and amplification of user generated content.”
Livefyre might be best known for its community commenting system or perhaps for its 2013 purchase of Storify, but the company offers a variety of content marketing and community platform services for some of the web’s biggest publishers. The company says its customers include seven of the 10 most profitable media companies in the US, and it has more than a thousand enterprise customers overall.