• mankul65

    This is a article written in a completely different vein.Thoroughly enjoyed reading this article!

  • http://twitter.com/anki_mohan Ankit Mohan

    I really enjoyed reading the article..And the style and tricks might really get the Bill in our office to say something. :)

  • http://www.altaresources.com/ Cory Grassell

    Bravo! So many people still think “content” refers to copy and the written word. Content is more than that, expanding into audio, video, and images. A good content calendar will ultimately unify those elements into a cohesive strategy.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I agree with @corygrassell:disqus Content doesn’t have to mean putting pen to paper (or fingers to keyboard). Not everyone likes to write and far fewer people are actually good at it. But everyone has a Bill type figure that has a wealth of knowledge in his brain that you just know is going to get people’s attention. You’ve got to get it out of him someway!

  • http://www.facebook.com/seo.india.indianseoworld Kishore Kumar

    a good idea.. content is not only a text. It can be video, ppt, image, voice etc. If we understand it, all Bills are hero.

  • Alyson Miller

    Concise strategy for developing and distributing “thought leadership” – driven content and boosting personal brand in the process! Good read – thank you!

  • http://twitter.com/teedubya Travis Wright

    I really want to meet Bill now.

  • http://twitter.com/chriswinfield Chris Winfield

    I’m glad you enjoyed it — thanks for the comment!

  • http://twitter.com/chriswinfield Chris Winfield

    Ha, I’m sure you have a ‘Bill’ at your company — everyone does :)

  • http://twitter.com/chriswinfield Chris Winfield

    Great summary Alyson — thanks a lot!

  • http://twitter.com/chriswinfield Chris Winfield

    Understanding is key Kishore :)

  • http://twitter.com/chriswinfield Chris Winfield

    Thanks @nickstamoulis:disqus — I always enjoy your comments!

  • http://twitter.com/chriswinfield Chris Winfield

    Exactly @corygrassell:disqus — well said!

  • http://twitter.com/chriswinfield Chris Winfield

    I’d love to hear how it goes @twitter-240451088:disqus :)

  • http://www.expertsmarketingcoach.com Trish Jones

    Enjoyed the article. In fact, I started podcasting and video blogging again a few days ago for this reason. I don’t hate to write, but I much prefer to talk. You have to work your skill set and then like Bill, everybody’s happy!

  • http://twitter.com/chriswinfield Chris Winfield

    “I don’t hate to write, but I much prefer to talk.”

    @thebloggingqueen:disqus I think the majority of people probably full into that same category :)

  • http://twitter.com/chriswinfield Chris Winfield

    “You mentioned in your post that if a person knows a lot about a topic, they love to talk about it or may find it easier to talk about it than write about it. I think that may be true for most, but not particularly for me.”

    It really depends on the person. I also know a lot of people (including ones that I work with) who would prefer to write than talk. My overall point was more about needing the flexibility and creativity to get people to create ‘content’ in whatever way they can and feel comfortable.

    Thanks for the excellent feedback & comment @tiroberts:disqus!

  • http://www.qnary.com/ Qnary

    Videos are a great way to get the same message across that a wall of text would. People are beginning to prefer looking at a picture or infographic or watching a video to reading a lot of text. Use video to get convey your message in a fun new way!

  • http://www.expertsmarketingcoach.com Trish Jones

    I agree with you Chris … some people are too afraid of the technology for audio and video though and this can pose a stumbling block to them.

  • http://www.expertsmarketingcoach.com Trish Jones

    I hear you on this one @tiroberts:disqus. One thing I’ve started doing is where I know about the subject but not be able to articulate it well on video, I write and then read my notes a few times over a few hours (so maybe about 3 times in 3 hours) – that helps my mind process what I want to say and get some clarity before recording. But the other thing I’ve decided to do is write the article as a blog post first and then do a video on it.

    If you think about the great copywriters, what made them great was just copying great copy. Somehow, writing (if you don’t mind writing) helps endorse in your mind what you want to say, so you can then speak it. Of course, I appreciate that this post is about creating content when you hate writing but in your case Ti, this might work.

  • msultanaparvin

    This article is so interesting. I liked your writing style. Your content and pictures are attractive.

    IQ ENHANCE

  • http://www.facebook.com/seo.india.indianseoworld Kishore Kumar

    you are right Chris :)