• http://twitter.com/alexcliff0rd Alex Clifford

    You’ve got some good points, Arnie. Content marketing is more time-intensive than money-intensive. If you can outsource the very time-intensive, mucky bits (like editing and planning out guides) then you can get the most bang-for-buck.

  • http://www.brickmarketing.com/ Nick Stamoulis

    “I recommend picking a specific day of the week for publishing and sticking to it.”

    I’ve found that this helps keep you on schedule. Life happens. There is always going to be a meeting or a phone call that comes up and suddenly a month has gone by without one new word of content. Creating a schedule for yourself helps ensure your content doesn’t get pushed to the back burner.

  • Arnie Kuenn

    I agree Nick. We do that here with our blog. Heck I try to be that routine about many little projects, otherwise you always find a reason to work on it “tomorrow”.

  • Arnie Kuenn

    Alex, that’s a point I really try to make when I am out speaking (and will try to remember in my content as well). Content marketing is not free – unless you don’t value time. And if you don’t value time, you are living in some fantasy world.

  • http://twitter.com/TextBroker Textbroker

    Agree with the planning portions, and there’s definitely ways to reduce costs without reducing quality. Content writing costs can be reduced by using an outside service, for example, to a third of your estimate for monthly third-party articles.

  • http://www.maksa.in/ Web design Services – Maksa

    I totally agree that Content Marketing is really Time Consuming not Money consuming but you’ve focuses on some good tips about content marketing unique strategies for outside services..thanks for sharing

  • Arnie Kuenn

    Glad to hear it Wes. Best of luck in 2013!

  • http://www.melbourneit.com.au/author/jonothan./ Jon Stribling

    This is an excellent post with some fantastic information about kicking off a content marketing campaign on a budget. Whilst it is a challenge to continue to be compelling, I have found that blogging strategy needs to be strategic and frequent. One post per week may not be enough to get the Google attention, or it may be too much given the buyer. The key for SMBs to consider are objectives and buyer needs – then budget. In fact it may benefit a business to get an agency to create a strategy for them. I have a post that covers some of these considerations at http://www.melbourneit.com.au/blog/introduction-to-content-marketing-for-smbs/