• http://www.minervacopywriting.co.uk/ Minerva Copywriting

    “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy

  • http://www.referralcandy.com/ ReferralCandy

    Hi Kerin!

    This is very true; The first thing that anyone sees is the most important, as it’ll decide what their next action will be: to advance or to move on. This applies to so many other things, really: Book covers, product packaging, advertisements, and even our physical image! If we do not put in effort to make the first impression (the headlines, in this case) good enough to hook readers in, then we might lose out on potential readership.

    Now, time to convert this knowledge into action! Thanks for writing this!

    Sam Hum