• http://www.brickmarketing.com/ Nick Stamoulis

    With so many B2B marketers using social media I’m surprised that so many say that content marketing isn’t that effective; in my opinion the two go hand in hand. You need content to share and promote in social media!

  • http://www.tvsinternetmarketing.com/ Travis Van Slooten

    It would be interesting to see a study as to which of the primary social media channels are the most and least effective for B2B marketers. My gut tells me LinkedIn would be the most effective with Facebook being the least effective.

    I’m not surprised that B2B’s biggest challenge is coming up with enough content. This seems to be a challenge for B2C’s as well.

    Travis Van Slooten

  • http://blog.junta42.com/ Joe Pulizzi

    Hi Travis…from the qualitative reports, it does seem as if LinkedIn gets the best of the results. I think b2b marketers are still trying to figure out Google+.

  • http://blog.junta42.com/ Joe Pulizzi

    Hi Matt…thanks for the post. I agree, it’s an interesting time for content marketing…almost full adoption, but still a lack of structured processes within the organization to see and feel return. It’s a matter of time, but we are headed in the right direction.

  • Matt McGee

    I think, if anything, the numbers that I pulled out for the article’s focus are a reflection of the challenges of measuring social media ROI.

    i.e. — lots of marketers doing content marketing, social media is top avenue for it, yet a lot of folks aren’t sure how effective it is at the end of the day.

    Anyway, there was a lot of interesting data in there, Joe. Thanks to CMI, MP and Brightcove for putting the whole thing together.

  • http://blog.junta42.com/ Joe Pulizzi

    You got it…it’s our first of many. Stay tuned.

  • http://www.seobodybuilder.com/ Russell Jensen

    This means that 2/3 of B2B marketers are making the WRONG content. If content marketing is not working for you it’s because your are either: a) making useless content for your audience or b)your not tracking your success or are using the wrong methods of tracking your success.

    I have found the answer to most peoples problem is to think like your consumer. Infographics and Facebook are not the only answere to content and social media. There are hundreds of platforms and rich media ideas that can reach a B2B audience. You just have to know WHERE your audience is.

    i.e. I work in an industry that gets most it’s sales off of old school forums that most SEOs and marketers would not dare to look. The people in these forums are not on more up to date forms of social media, but they are ALL on the internet in some way shape or form. You just have to find them:) So to you 2/3 that say it’s not working… Try harder:)

  • James Hobson

    And only 36% of guys think pick-up lines work, lol. Content marketing works very well if you know what you are doing. Simply posting a fluffy article on a blog is not going to make it happen. I think the real headline here is “64% of Internet Marketing People Lack Good Skills”.

  • http://www.facebook.com/marcyadam.rice Marcy Adam Rice

    this is absolutely true. =) building contents requires creativity, attention to details, and knowledge and skills in SEO.