• http://www.bobology.com Bob Cohen

    Change is happening so fast you’re absolutely right that there’s an integration problem. But I like the comment that brands are the new publishers. The fast pace of change has given individuals the ability to become brands as powerful as brand names. Maybe brands have to adapt more of the personality marketing approach.

  • Arvin Buising

    Totally agree. By the time we’re able to publish content, after approval from managers and editors, it’s already stale.