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Content-specific chat prompts: Unlocking the power of conversation
Columnist Jacob Baadsgard explains how live chat technology can be deployed in a more personalized way to turn your content into conversations, leads and sales.
Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can be used for both of those purposes, it can also be used for so much more.
Think about it: people love to buy from companies and people that they feel connected to. That’s why content is such a great marketing tool. It helps people get to know your business, build positive associations with your company and, hopefully, become a loyal customer.
But what if there was a way to squeeze even more leads and sales out of your content?
After all, content is all about communicating and connecting with people, so what would happen if you could take that to the next level and use your content to start an actual conversation with members of your audience?
Luckily, there’s a way to do just that: content-specific chat prompts.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.