• James Perrin

    Great post Nan. Gone are the days of creating content without any specific purpose or understanding of what your goal is. I think this is the most important thing first and foremost, to truly understand what your goal is. Once you know this, you can measure far more effectively. As a general rule of thumb, when it comes to Content Marketing with SEO as the main goal, I like to look at three distinct metrics, the number of social shares/mentions, the number of visitors as well as the number of links. As I say, that’s with SEO in mind. Thanks for the post, really interesting.