Curalate Adds Instagram Analytics, Expands Beyond Pinterest

curalate-logoCuralate has expanded beyond its Pinterest-based roots to offer Instagram-based analytics and marketing tools. In doing so, Curalate says it’s the first company to combine data from both Instagram and Pinterest in a single dashboard.

In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important for brands and marketers to understand that images increase engagement.

Among other things, the company’s Instagram analytics lets users

  • track brand images shared by Instagram users (and reply if they wish)
  • see overall counts of followers, likes, comments and impressions
  • see “top photos” based on overall likes
  • track the success of hashtags used in Instagram campaigns

Here are a couple screenshots provided by Curalate:

curalate-instagram-1

curalate-instagram-2

Curalate cites the example of one of its clients, the clothing company 7 for All Mankind, which recently used its Instagram analytics to identify the images that are most popular among its fans, and turned those images into the company’s most successful Facebook ad campaign yet.

With both Pinterest and Instagram now among the most popular social networks, brands are likely to use image-based marketing more often going forward — analytics tools like Curalate’s new offering (and others that will be developed by other companies) are sure to be welcomed.

(On a related note, we have an entire session at our SMX West Conference dedicated to image-based marketing: A Photo Is Worth A Thousand Links.)

Related Topics: Analytics | Channel: Analytics | Facebook: Instagram | Marketing Tools: Analytics | Social Media Marketing | Top News

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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