Continuing to extend its visual analytics platform, Curalate announced this week that it’s adding Tumblr metrics to the mix.
Building from its Pinterest beginnings, the Philadelphia-based startup added Instagram last year and with the addition of Tumblr, the company said it’s now the only provider of visual analytics data across Pinterest, Instagram, Facebook and Tumblr.
Tumblr, which has included Curalate among its “A-List” preferred partners, is an especially valuable network for mining visual insights because of the 130 million photos shared there daily. And according to Curalate, 75% of Tumblr posts are images with no associated text or hashtags, which makes them “completely invisible to other analytics tools.”
Curalate’s analytics allow brands selling highly visual products, think clothing and home design for instance, to see how and by whom photos on their websites are being shared on Tumblr, even if the brand doesn’t have its own Tumblr presence.
“We know Tumblr is a popular social platform for design fans, as validated by the data Curalate provides,” Lauren Guerrieri, social media manager of Design Within Reach, a Curalate customer. “Now, we can see which products our customers are passionate about and which types of design are trending at any given time. This information not only helps us engage with our fans, but also drives our Tumblr content strategy overall, ensuring we are giving our consumers the information they want, how they want it.”