If social curation & integration firm Mass Relevance has its way, you’ll have social content surrounding you in the offline world. As of today, they’ve reached a new milestone as they’ve integrated more than 25 billion pieces of social content on digital displays around the world.
In 2011, Mass Relevance became the first Certified Twitter partner that was licensed to re-syndicate Twitter content for display, and they also tie in updates from Facebook, Instagram, Google+ and YouTube. This curated social content is pushed to the following mediums:
- TV and second screen
- Stadium displays
- Mobile apps
- Conference centers
- In-store displays
Founder and CEO of Mass Relevance Sam Decker stated the following about the new milestone in a recent release:
“We’ve curated billions of social conversations and photos into the largest scale TV, brand and sport experiences. Our innovation continues with several patents pending and plans to double our R&D team over the next year.”
For more information, see the official press release from Mass Relevance.
Related Topics: Social Media Marketing