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Cut Out The 3rd Party Software Thanks To New Remarketing Options Within The Twitter Ads Interface
If you are sick of using 3rd-party services for Twitter retargeting — you’re in luck!
Today, Twitter as announced the support of the website tag for remarketing that will allow advertisers to bypass the 3rd party if they choose and go straight to the source for their retargeting campaigns — their Twitter Ads account.
It should be noted that Twitter is still supporting all 3rd-party providers, just additionally offering the service on their own.
To implement Twitter retargeting, you’ll need to head to your Twitter Ads account, grab a conversion tracking pixel, and implement on the page(s) that you would like to track. You’ll then be able to create campaigns that target those users based on the actions that they took.
Retargeting is a simple way to reengage users who have previously shown an interest in a brand and this new implementation from Twitter lets users cut out the middleman and get directly to the inventory.
For more information, see the official release post from Twitter.