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Data-Led Inbound Marketing, Part 2
Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
This is a follow-up to my post at the end of 2015, which looked at how you can take third-party tools and merge their data to create weighted segment reports that allow you to better target inbound link building campaigns.
This time, I’d like to focus on quantifying actions and impact so you can build data-led inbound strategies from the ground up.
I’ll share the outputs of that analysis, using our surfing key phrase sets to show the types of inbound content triggered by the analysis. And I’ll discuss how to embed them into a broader campaign planner to provide a performance-driven SEO planner you and your team can work through.
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