• http://www.BenBrausen.com/ Ben Brausen

    Seems FAR too many marketers measure things incorrectly. To most, the number of social shares and pageviews matter most to them. They don’t take into account the countless bots that retweet everything they post and other factors. They brag about all of their social shares when people aren’t actually reading their content and acting on it. The content is pointless if it doesn’t drive a desired action. The way they measure success, a message with 500 shares but 0 sales appears to be more successful than one with 1 share and 50 sales. It’s silly.

  • http://www.prosemedia.com/ Justin Belmont

    Effective content marketing is no small task. When a content marketer can identify and target their audience, they can use that data to put out creative content to the right people at the right times. As content marketers at http://www.ProseMedia.com, we understand how creativity will engage the customer, but data must be used to monitor your marketing success. They really do work hand in hand.