Infographic: Moms Like Android More Than The iPhone?

Moms are from Android, dads are from iPhone? We don't know about the dads part, but a survey from family tracking service Life360 found moms like Android over iPhone 3-to-1. Just over half of moms use their smartphones when waking up; three-quarters use it as the last thing before bed. These stats and more are from the Life360 infographic below: No doubt the stats may spark some debate. The survey came from 500 responses, so some might want an even larger sample size. Still, it was interesting. In contrast, The Nielsen Company found that among women, more wanted an iPhone for their nex [...]


Affiliate Marketing Is Booming On Twitter

hashtag-shutterstock Affiliates are using Twitter to promote offers from merchants.  Yes I am stating the obvious.  What most of us don’t realize is how often this occurs, the tactics used by affiliates, and why it’s important to monitor the tweet content. Frequency Of Affiliate Tweets Affiliates tweet a lot.  Affiliates tweet an average of 120,000 times per week.  Sixty to seventy percent of all affiliates use social media and 47% of all affiliates use Twitter -- these stats via The Search Monitor  and Affiliate Benchmarks. Affiliates like Twitter because it’s free and it’s very easy to get star [...]


Marketing Day: December 22, 2011

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Triples Its Spending To Keep Default Search Spot In FirefoxHow important was it to Google to remain the default search engine in Mozilla’s Firefox browser? Important enough that Google agreed to pay three times more in this deal than it did in 2010. AllThingsD is reporting that Google’s new deal with Mozilla is costing a cool $300 million per year. That’s about triple what [...] Here Are The Top Mobile Call Spamme [...]


Google Triples Its Spending To Keep Default Search Spot In Firefox

google-firefox-logos How important was it to Google to remain the default search engine in Mozilla's Firefox browser? Important enough that Google agreed to pay three times more in this deal than it did in 2010. AllThingsD is reporting that Google's new deal with Mozilla is costing a cool $300 million per year. That's about triple what Google paid in the previous deal: According to Mozilla's 2010 annual report, Google accounted for about 84% of Mozilla's $123 million in revenue, which comes out to about $103 million. Why did Google agree to triple its costs on Firefox when it has Chrome, its own growing web [...]


Here Are The Top Mobile Call Spammers Of 2011

call-spam-featured One of the more interesting end of the year "top lists" to come out is WhitePages.com's "top 10 call spammers" of 2011. In compiling the list WhitePages analyzed almost 50 million "unsolicited calls or texts" to its mobile Caller ID customers. WhitePages said that almost a third of calls to mobile phones in the US are from non-contacts and 25 percent qualify as "call spam." WhitePages added that the majority of call spam comes from aggressive debt collectors: In its 2011 analysis, WhitePages estimates that more than 30 percent of all calls placed to cell phones are from numbers that are no [...]


Pinterest, The Most Improved Social Site Of 2011?

While it's clear that the Facebook is the MVP of 2011, some interesting new social players made significant steps forward in 2011.  Some social sites fizzled out in 2011,  but Google+, Tumblr and others saw great growth this year.  One of the most surprising successes has been Pinterest, the online pinboard that makes social sharing simple. A recent report from Experian Hitwise shows the massive growth that occurred at the end of the year.  Pinterest received nearly 11 million total visits last week up 40 times traffic numbers in June.  The audience skews female (58% of audience) [...]


Report: Social Networking Accounts for 19% Of Time Spent Online & Social Ads The U.S. Leader In Display

social-media-usa-featured A recent social networking comScore report broke down global and U.S. trends in Social Media.  This annual report solidified the hold that social networking has on global web activity and uncovered some surprising global trends.  Here are some highlights from the data: Social Networking: The Most Popular Online Activity Reaching 82% of the world's online population, social networking has become the predominant activity on the web.  The time users have spend engaging with social networks has tripled over the last few years. Social networking now accounts for 19% of all time spend [...]


Marketers Reveal Their Favorite Mobile Apps To Inspire Your Strategy In 2012

Without a doubt, developing or improving mobile marketing strategies in 2012 is likely occupying a lot of real estate on the product roadmaps of many brand managers. For those marketers whose top priority in 2012 is creating and maintaining mobile apps to support their marketing activities, figuring out the functional requirements and features to make mobile apps appealing to their target audience is a daunting first step. In order for marketers to leverage mobile platforms and generate measurable ROI from apps, it's important to first take a look at how a mobile app would best serve the [...]


77 Of Top 100 Brands Now Have Google+ Pages

google-plus-featured The biggest brands in the world are adopting Google+ at a quick rate, to the point that Google+ pages are beginning to close the gap with Facebook pages. But with Facebook pages having been around much longer, brands still have exponentially more fans there than they have followers on Google+. According to BrightEdge's December SocialShare report, 77 of the top 100 brands now have Google+ pages -- a 26% rise from the 61 brands that had pages a month earlier. Google+ is catching up to Facebook, where 93 of the top 100 brands have pages. The numbers are particularly impressive when you [...]


Typosquatters Target Apple, Google & Facebook More Than Twitter, Microsoft

typosquat-domain Apple, Google and Facebook are preferred targets of domain typosquatters more so than competitors like Twitter and Microsoft. That's according to a new study from internet security company Sophos, which also found that there's not as much danger in typosquatted domains as you might think -- just a lot of URLs using Google to make a dime. Typosquatting involves registering domain names that are close in spelling to established company names/domains. Typosquatters get traffic when someone mistypes a domain in their browser's address bar -- think abpple.com instead of apple.com -- and it can b [...]


Marketing Day: December 21, 2011

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Yahoo Expands Facebook Integration To 26 More SitesBased on the success of its initial integration with Facebook’s Open Graph, Yahoo is going all-in by expanding the integration to 26 more Yahoo sites around the world. According to Yahoo’s announcement, the sites will include some in India, Spain, Brazil and Singapore, as well as U.S.-based properties like Yahoo Games, Yahoo Movies, Yahoo TV [...] Tried And True, But Not Tired [...]


Yahoo Expands Facebook Integration To 26 More Sites

yahoo-logo Based on the success of its initial integration with Facebook's Open Graph, Yahoo is going all-in by expanding the integration to 26 more Yahoo sites around the world. According to Yahoo's announcement, the sites will include some in India, Spain, Brazil and Singapore, as well as U.S.-based properties like Yahoo Games, Yahoo Movies, Yahoo TV and the omg! celebrity gossip site. In the U.S., Yahoo is also adding "Notifications" -- a new feature that appears on several Yahoo properties and alerts users to things their friends are doing and saying online, along with other types of alerts (su [...]


Tried And True, But Not Tired: Email Marketing Now

Screen Shot 2011-12-21 at 9.22.09 AM In recent years, email has been seen as the quiet workhorse, the tried-and-true unsung hero of the interactive marketing world. But just because something is tried-and-true doesn't mean there's not change afoot. Yes, some things stay the same. A Pew Internet survey earlier this year found email continues to be one of the most popular activities online, despite newer innovations in personal communication like Facebook and Twitter. Ninety-two percent of Internet users surveyed by Pew reported using email. The only other activity that came close was search, which was used by the same number of [...]


Facebook Ads Will Soon Show Directly In Users’ News Feeds

Sponsored-Story Facebook ads are expanding again.  Early next year, Facebook will begin testing sponsored stories directly within users' streams.  These ads will operate much like the traditional Facebook Sponsored Stories, connected users much like, comment or take action on a post for it to display as an ad.  This is the very ad type that brought about the commercial endorsement lawsuit in California. The ads will appear as a post with a small "sponsored" label in the lower right side of the post: Facebook confirmed that the Sponsored Stories will only pertain to your friends and people you are [...]


Marketing Day: December 20, 2011

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Simplifies Follower Counts, But Confusion RemainsDid you miss it? Part of this week’s changes to Google+ was the debut of a new figure combining +1 counts and followers for brand pages. It’s nice, but it still doesn’t rectify problems with how Google+ badges are displayed and used. Counting +1′s My earlier article, The Broken Follower Counts & Confusing Buttons Of Google+, [...] YouTube Boasts A Trillio [...]


Google+ Simplifies Follower Counts, But Confusion Remains

google-plus-numbers-featured Did you miss it? Part of this week's changes to Google+ was the debut of a new figure combining +1 counts and followers for brand pages. It's nice, but it still doesn't rectify problems with how Google+ badges are displayed and used. Counting +1's My earlier article, The Broken Follower Counts & Confusing Buttons Of Google+, looked in detail at how, until this week, Google+ Pages featured a confusing count of +1's that a brand had received, based on: +1′s of the brand’s Google+ page +1′s of ads that the brand runs +1′s of the brand’s web site home page This count di [...]


YouTube Boasts A Trillion Video Views In 2011

youtube-logo Twelve zeroes. A trillion. It looks like this: 1,000,000,000,000 That's how many videos we collectively watched on YouTube in 2011. Or, as the YouTube blog explains, about 140 views for every person on earth and more than double the number of stars in the sky. (Oh, yeah? But it's nothing compared to our $15 trillion national debt, so there!) Still, that's a stunning number. And it's part of YouTube's 2011 Rewind feature that looks back at how and what we watched over the past 12 months. Most Watched YouTube Videos of 2011 This list doesn't include videos from major music label [...]


Infographic: On Facebook, We Friend Real Friends & Unfriend Offensive Ones

friend unfriend Who gets friended on Facebook? Real life friends, then friends of friends. What gets you unfriended? Being offensive, not being well known or trying to sell someone something. These stats come from an NM Incite infographic looking at why we friend and unfriend on Facebook. The infographic also cover what social media is most used for in general: to maintain contact with family, to be entertained but also to read consumer feedback, learn about products and get coupons and promotions: You'll find the infographic here, along with the source of the stats, a "State Of Social Media Report" tha [...]


Global Report: U.S. 2nd In Social Networking & 3rd In Mobile Internet Usage

Global-Social-Networking-Usage A new global survey from Pew Internet shows social and mobile information from around the globe.  While the U.S. is among the leaders of each category, Israel takes the top spot for both social networking and mobile internet usage (tied with Japan).  The study also shows that GDP correlates  with both social and mobile usage.  Here's a look at some of the key facts and figures from the survey. Mobile Internet Usage An interesting element of the report shows the percentage of cell phone users who use the internet on their mobile phones.  The U.S. ranks third (43%) in Internet use behin [...]


Improve Your Search Marketing Campaigns With Touchpoint Analysis

touchpoints A vitally important first step to the attribution management process within a search marketing campaign is to gather all the data associated with the “touches” that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic. Each “touchpoint” associated with each individual has numerous attributes or characteristics associated with it. For example, each search impression or click has attributes such as keyword, engine, placement/ranking, ad creative, offer, landing page, day-part, and more. Each display ad impres [...]


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