Marketing Day: February 29, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s Realtime Insights To Arrive In A Matter Of WeeksMoments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout sessions, Facebook staff said, “in the coming weeks, Realtime Insights will be available to all users.” The comments were made in conjunction with a pesentation slide discussing the benefits of brands being able [...] Facebook F [...]


Facebook’s Realtime Insights To Arrive In A Matter Of Weeks

facebook-logo-sm Moments ago at its fMC marketing event, Facebook confirmed plans to add realtime data to Facebook Insights. During one of the breakout sessions, Facebook staff said, "in the coming weeks, Realtime Insights will be available to all users." The comments were made in conjunction with a presentation slide discussing the benefits of brands being able to see and respond to Facebook activity as it happens. Right now, Facebook Insights -- its version of analytics for Facebook Page owners -- operates with a 48-hour reporting delay, which is pretty much unacceptable to any business that's ser [...]


Facebook Finally Brings Ads To Mobile Devices

facebook-fmc-logo For the first time, Facebook is making it possible for advertisers to reach the site's enormous base of mobile users. Speaking today at Facebook's first fMC marketing event, Mike Hoefflinger, Director of Global Business Marketing, announced that Premium Ads and Sponsored Stories now include distribution on mobile devices. They'll also show for the first time on the Facebook log-out page. It's the first time Facebook advertisers can reach the company's 425 million monthly mobile users -- and the first time that Facebook will begin to monetize the mobile channel. Hoefflinger introduced [...]


Video: Meet The Google Doodle Team

Google has released a new video of a behind the scenes of the Google Doodle team as a way to promote the 5th annual Google 4 Doodle competition. The video takes you through how Google doodles are created and gives some inspiration for competitors on how they can make their Google Doodle. Here is the transcript of the video: 0:00 Jennifer Hom: “Coming up with Google doodle ideas actually comes from all over the place. 0:04 It comes from not only the doodlers themselves—which is us—but also comes from other people who 0:08 work at Google and our users from around the world. [...]


New Facebook Pages Released With Timeline, Pinning & Private Messaging

facebook-pages-timeline-featured Today Facebook rolled out a new version of pages that look much closer to profiles thanks to the addition of Timeline.  As reported, this release coincides with the Facebook Marketing Conference (fMC) occurring today in New York.  The new look Pages have much bolder and visually appealing look: Some of the highlights of the new pages give admins the ability to add milestones, cover pages, customize the page with pertinent information, message privately, view activity logs and have access to more admin tools. Cover Photo Just like Timeline for profiles, Pages will now have the [...]


Marketing Day: February 28, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Ads Go Mobile, But Advertisers Can’t Target That Way (Yet)Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices. They’re not, at this point, expanding to the iPad. But it’s logical to assume they’ll eventually make their way to the iPad as the fourth stage of Twitter’s [...] Yahoo Joins Pa [...]


Twitter Ads Go Mobile, But Advertisers Can’t Target That Way (Yet)

twitter-mobile-ads-featured Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices. They're not, at this point, expanding to the iPad. But it's logical to assume they'll eventually make their way to the iPad as the fourth stage of Twitter's ad expansion (which began on Twitter.com, then rolled out to the m.twitter.com mobile website and now includes the iPhone and Android devices). It's an important step for Twitter as it aims to expand its revenue base. The company announced in September that 55 percent [...]


Yahoo Joins Patent Wars, Says Facebook Is Infringing IP

You have to wonder whether Yahoo's patent-saber rattling is a sincere effort to enforce its intellectual property or an admission about Yahoo's competitive position relative to Facebook. After several years of turmoil, internal politics and a loss of talent the company is struggling to regain its place in the pantheon of top-tier internet companies. Reuters and the NY Times reported yesterday that Yahoo is now asking Facebook for licensing fees related to "10 or 20 patents." The particular patents aren't identified; however Yahoo owns several thousand, covering things like content and adver [...]


What Facebook Might Announce At fMC Tomorrow

facebook-fmc Facebook and some of its biggest advertisers will gather tomorrow in New York City for the first fMC -- Facebook's conference for marketers. COO Sheryl Sandberg is one of several heavy-hitters from inside the company that will be speaking, and other guests from outside Facebook should be involved, as well. The event will include a keynote presentation and breakout sessions, and Facebook is expected to make several ad- and marketing-related announcements. Here's a look at what Facebook might reveal at fMC. Timeline For Brands Facebook first announced Timeline last September at its F8 c [...]


Content Marketing Today: An All-Hands Enterprise

hands-shutterstock It used to be that adept optimization of your one or two platforms or environments – your .com and perhaps your blog -- and the content and assets inhabiting those places -- was enough of a day's work to call yourself a Content Marketer. Properly tending to your SEO made you feel on top of things – as though you quite literally were the master of your domain, with all content under control and servicing your marketing objectives. Content Marketers took a short-term view and the efforts didn't amount to much. But, today, a long view is required. In today's cross-channel, cross-platfor [...]


Google+ Users Spend 3 Minutes Per Month There, ComScore Tells WSJ

google-plus-clock-featured With its users only spending an average of three minutes per month on the site, Google+ is a "virtual ghost town" compared to Facebook and other social networking sites. That's how the Wall Street Journal characterizes Google's social network while reporting new usage stats from comScore. According to comScore, Google+ users averaged only three minutes on the site during January, a pittance compared to Facebook's average of 405 minutes per visitor. Tumblr and Pinterest both saw 89 minutes per user on average, while LinkedIn clocked in at 17 minutes per user and Twitter at 21 minutes. The b [...]


Google+ Badges Now For People, Not Just Brands & Pages

google-plus-red-128 Any Google+ user can now have a badge promoting his/her account -- not just brands/pages. That's one of several updates that Google shared this afternoon on the Google+ Developers Blog. Any individual with a Google+ account can use this page to create and customize a badge/widget, and then get the code to add the badge to another website. Badges for Google+ Pages also have a small change today: Google has added a "Follow" button. Clicking on it automatically adds the page to your "Following" circle, and a second click lets you change what circle the page is in. One other tweak [...]


Marketing Day: February 27, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: LinkedIn Follow Button Makes It Easier To Connect To CompaniesLinkedIn users will now be able to connect in more ways, to more account types. A new follow button for companies will allow users to connect to an organization with just one click. This will give companies the ability to share and become followed in a format very similar to Twitter and Facebook. This type [...] Report: Real Time Insights Coming To A Facebook Page Near YouF [...]


LinkedIn Follow Button Makes It Easier To Connect To Companies

LinkedIn users will now be able to connect in more ways, to more account types.  A new follow button for companies will allow users to connect to an organization with just one click.  This will give companies the ability to share and become followed in a format very similar to Twitter and Facebook. This type of connection will be beneficial for the sharing of company news, career information and general social-worthy content: [youtube]http://www.youtube.com/watch?v=jykqF-neZ2I[/youtube] The follow button for companies can be customized and quickly installed.  The button resembles Twit [...]


Report: Real Time Insights Coming To A Facebook Page Near You

Facebook's Insights tool is reportedly about to become much faster with the addition of real-time stats.  Techcrunch broke the news that the official Facebook analytics program will move towards live (or near real-time) statistics instead of the current 48 hour reporting delay. Insights has been rather spotty as of late, with many pages reporting a 3 to 4 day lag on information.  Real-time data is available for Analytics for Websites and allows users to see how Facebook widgets/buttons/refferals are performing. With the addition of more current metrics like the "People Talking Abou [...]


Why Display’s Moneyball Event Hasn’t Happened…Yet

moneyball-shutterstock I recently went onto Quora to notice someone had asked the question that is the bane of my existence: “What are the barriers to widespread adoption of dynamic display ad platforms and formats?” Folks provided great answers and I’ve hinted to a few solutions in my previous columns, but it’s important to really attack those barriers given the results we’ve seen like: Data-driven dynamic creative can increase return on advertising spend (ROAS) anywhere between 2 to 20 times Almost all indications of user sentiment to personalized/relevant ads is very positive (minus a few incident [...]


Google’s Smartphone Dominance, Tablet Weakness And Surprising Mobile Ad Numbers

Screen shot 2012-02-27 at 5.53.16 AM In the event you weren't aware the mobile trade show Mobile World Congress is happening in Barcelona, Spain this week. I'd probably be attending but for SMX West starting tomorrow in San Jose, California. The European show is mostly about hardware, carriers and devices, a larger version of CTIA here in the US. Yesterday there was a ton of new device news out. HTC, Sony, LG and Huawei released new tablets and handsets. Without exception those devices are powered by Android. Android Handset Growth: 300 Million Served Earlier this morning Google released some new (and impressive) Android act [...]


IAB Releases Bigger, More Immersive Display Ad Unit Standards

IAB-new-units The days of the good old medium rectangle, wide skyscraper and leaderboard may be numbered. The Interactive Advertising Bureau (IAB) has released a new standard display ad package that includes the 970x250 Billboard, the 970x90 Pushdown and the 300x600 Filmstrip, among others. It's the first time the IAB has introduced a new standard ad portfolio since 2003. Notably, the new units, dubbed "Rising Stars," are meant to be rich media units that take up a good percentage of screen real estate, and many obscure or push aside editorial content, at least temporarily, before settling into place [...]


Getting Down & Dirty With Campaign Variables For Social Media

shutterstock_87195703 When you're determining social media ROI, sometimes you've got to get your hands dirty. With data, of course. Specifically, let's talk about campaign variables. It's an off-puttingly science-y name for a concept that's really pretty simple: Tagging all the links you send out via social media channels to keep track of how they're doing. The tags you add send specific data to Google Analytics that'll help you analyze your social media performance. Want to know whether you should spend more time on Facebook or Twitter? Or if Pinterest is as good for traffic as everyone says? Campaign variables [...]


On Google & Being “Evil”

google-good-evil-featured "I don't think they were ever not evil," I'm quoted as saying about Google in a New York Times column yesterday. True enough, I said that. But I wanted to provide some further context about my comments as well as the truly disastrous two months Google has had on the public relations front. In Google Many Still Trust Make no mistake. Most of Google's users clearly trust the company to keep using its products. The hoopla about its forthcoming changes to its privacy policy? Despite being blown way out of proportion by politicians and media outlets alike, there's no mass movement to abandon Go [...]


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