Flickr Uses “Nopin” Meta Tag To Keep Some Images Off Pinterest

flickr-pinterest-logos Flickr appears to be the first of what you'd call a "major" website to employ a meta tag that keeps copyright-protected images from being pinned on Pinterest. As VentureBeat first reported, Flickr is using the "nopin" meta tag that Pinterest just introduced earlier this week. When Pinterest sees the tag on a web page, none of the photos can be pinned directly from the page. Flickr is adding the "nopin" tag to photo pages that are marked as private, marked as non-safe, and -- this is the most common implementation -- on pages of Flickr users whose privacy settings don't allow photos to be [...]


Marketing Day: February 24, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Paid Search As “Trusted” As TV Product Placement AdsAs part of its far reaching report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about their trust in advertising by media channel. The responses yield a kind of hierarchy of advertising trust, which varies slightly by gender. Most trusted by both males and females were ads that appear on [...] And The Fastest Blog Co [...]


Survey: Paid Search Found To Be As “Trusted” As TV Product Placement Ads Are

As part of its far reaching report, "The State of the Media, US Digital Consumer Report," Nielsen polled US consumers about their trust in advertising by media channel. The responses yield a kind of hierarchy of advertising trust, which varies slightly by gender. Most trusted by both males and females were ads that appear on "branded websites." The term is not defined in the report. However I assume this includes sites such as NY Times.com, ESPN.com, People.com and so on. In that case, one could infer that the sites' brands conferred some halo of credibility on the ads that appear on them. [...]


And The Fastest Blog Comment System Is…?

blog-comments Blog and website owners have a number of options when it comes to installing a comment system, and each system has its own pros and cons that will be unique to different websites. Speed should be one of the considerations that website owners use when choosing which comment system to use. But according to a recent analysis, there's not a huge difference in speed-related performance among five popular comment systems. Royal Pingdom ran a number of performance tests to compare the default WordPress comment system with LiveFyre, IntenseDebate, Disqus and Facebook's comment system. The f [...]


Facebook Trumpets Its 320 Million Monthly Mobile Apps Visits

facebook-logo-square Facebook wants everyone to know just how big and successful its mobile platform has become in a short period of time. In short: Very big. And very successful. In a blog post this morning, Facebook's James Pearce (Head of Mobile Develoepr Relations) trumpets several big stats about how the Facebook Platform has benefited mobile apps and games: more than 60 million visitors every month more than 320 million visits to mobile apps last month (January) traffic from Facebook Mobile to Yahoo's mobile news app has increased 3.5x since February 14th to 1.6 million visitors per day Pearce [...]


Marketing Biz: Groupon Acquires Hyperpublic, Pinterest Addresses Copyright Flap and Twitter Rushes Toward Ad Business

This week brought a number of contrasting stories around tracking and privacy along with significant hires to support the ongoing evolution of major Internet properties. Groupon snatches up local-data startup Hyperpublic for better deal targeting “We have everything. Need Twitter handles of vegans in the East Village? Done. Millions of display ads referencing places in Chicago? Done,” the product description explains. I'm not a big Groupon fan (from a business model standpoint) but think that this acquisition is very smart. Hyperlocal deal targeting could expand the Groupon footprint an [...]


Survey: Women Stay More Private Socially Than Men; Social “Pruning” Of Friends Up

woman-female-privacy The current privacy atmosphere within social networking sites was uncovered in a Privacy Management report released today by Pew Internet.  The study questioned social media users on privacy options, friending (& defriending) habits, and the removal of comments and photo tags.  Two-thirds of online adults were active on a social networking sites (SNS), the majority of which restrict access, prune friends or delete content they don't like. Profile Privacy The majority of users, 58 percent,  reported profile restrictions were fully private and only visible to their friends.  This per [...]


5 Ways Affiliates Can Use Valentine’s Day Strategies To Boost Mother’s Day Sales

valentines-shutterstock It’s still too early to tell, but all signs point to the fact that Valentine’s Day presented another lucrative holiday season for affiliates. Leading up to February 14, the National Retail Federation (NRF) estimated that the average man would spend close to double his female counterpart on Valentine’s Day. Those numbers break down to $126.03 for men and $85.76 for women. The good news for affiliates is that this number is 8.5 percent higher than last year’s average expenditure of $116.21. More specifically, NRF predicted that the $17 billion that was expected to be spent this Val [...]


Marketing Day: February 23, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple’s Tim Cook: Facebook Is Our Friend, We Could Do More TogetherIt looks like Apple doesn’t only have eyes for Twitter. During today’s shareholders meeting, Apple CEO Tim Cook called Facebook a “friend” and suggested that the two companies could partner more in the future. CNBC Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013Facebook remains the U.S. display advertising [...]


Apple’s Tim Cook: Facebook Is Our Friend, We Could Do More Together

apple-facebook-featured It looks like Apple doesn't only have eyes for Twitter. During today's shareholders meeting, Apple CEO Tim Cook called Facebook a "friend" and suggested that the two companies could partner more in the future. CNBC [...]


Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013

facebook-google-logos Facebook remains the U.S. display advertising revenue leader, but Google could take over the top spot as early as next year. That's according to new eMarketer projections out today -- projections that suggest Google's effort to expand its revenue base beyond search ads is working. According to eMarketer, Facebook made $1.73 billion in display revenue in 2011, slightly ahead of Google's $1.71 billion. On a percentage basis, those two figures represent 14 percent and 13.8 percent, respectively, of overall display ad revenues. eMarketer expects Facebook to expand its lead slightly in 2012, [...]


Bing & Facebook See Deeper Search Integration With “Linked Pages”

Yesterday a new feature was announced by Microsoft that allows logged-in Facebook users to link related pages to themselves.  The new product, 'linked pages,' not only allows users to link pages to themselves, but also to friends. To see all linked pages simply click on the tab underneath the search box.  Those Facebook friends with a linked page will show up in the left column.  When pages are linked to a profile, the Facebook result displays first with all other linked pages below: One missing option that may anger users is that users cannot move other pages above the Facebook [...]


White House Launches “Consumer Bill Of Rights” Effort, Companies Commit To “Do Not Track” Buttons

privacy-security-online-computer Do Not Track is back. This morning the Obama Administration introduced a "Consumer Privacy Bill of Rights" that will be voluntarily supported by Google, Yahoo, AOL and Microsoft. The companies have also reportedly agreed to work with so-called "do not track" buttons or technology in web browsers to disable tracking and behavioral ad targeting for those consumers who do not want it. On surveys most consumers say they do not want to be tracked. Seven Privacy Principles Such capabilities already exist in Microsoft's Explorer browser and for Firefox and Chrome with "private browsing" or brows [...]


36 State Attorneys General Call For Privacy Meeting With Google

google-privacy-200 It's not just the U.S. federal government that has concerns with Google's new privacy policy. Three dozen state attorneys general want to meet with Google "as soon as possible" to discuss the company's privacy changes -- changes that are due to take effect on March 1st. In a letter to Google CEO Larry Page, the attorneys general say they have "strong concerns" with Google's "troubling" new privacy policy. Until now, users of Google's many products could use different products in different ways, expecting that information they provide for one product, such as YouTube, would not be sy [...]


Marketing Day: February 22, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Shutting Down Hosted AdSense For Domains ProgramGoogle is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure in mid-April. The change will only affect domains that Google hosted. “After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense,” Google wrote in [...] [...]


Google Shutting Down Hosted AdSense For Domains Program

google-adsense-logo Google is emailing participants in its hosted AdSense for Domains (AFD) today to inform them that the sometimes-controversial program is headed for closure in mid-April. The change will only affect domains that Google hosted. "After evaluating the benefits of our partner network, we’ve decided to retire the Hosted domains product within AdSense," Google wrote in the email. "Going forward, undeveloped domains will only be served through our existing AdSense for Domains distribution network." Google linked to a migration guide on its site (some links from which are not currently function [...]


Report: New Facebook Premium Ads Arriving Next Week

facebook-logo-square "Anything you can do on your Page, you can do in ads." That seems to be the primary slogan/message for a set of new Premium Ads that Facebook will reportedly announce next week -- likely at its fMC Marketing Conference on February 29th. On GigaOm this afternoon, Peter Corbett of iStrategyLabs posted a PDF and slide deck that appears to have come from Facebook and introduces the new Premium Ads product. The documents reveal that Facebook plans to make it possible for advertisers to take any type of content posted to their Facebook Page and turn it into an ad. The new Premium Ads will [...]


Overhauled Look & Enhanced Features Coming To Flickr Next Week

Last month, Flickr announced they were dropping a handful of features. Earlier this month Flickr laid off 12% of its entire staff.  Now BetaBeat is reporting that Flickr is undergoing a dramatic transformation that will be rolled out next week.  The excessive whitespace, small photos and excessive clicks will be replaced by larger photos assembled in a slick layout with the ability to gather more information directly from a gallery page: These changes are being brought about by Markus Spiering, Flickr senior product manager.  Spiering has held this role for just under a year and is r [...]


Marketing Day: February 21, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & PathFlickr co-founder Caterina Fake’s new startup Pinwheel is very interesting — but it’s not an original idea. In fact it’s an idea that has been unsuccessfully tried by at least two startups in the past (Socialight and Flook). The central concept is that you can leave public or private geotagged notes that are associated with [...] [...]


Pinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & Path

pinwheel-featured Flickr co-founder Caterina Fake's new startup Pinwheel is very interesting -- but it's not an original idea. In fact it's an idea that has been unsuccessfully tried by at least two startups in the past (Socialight and Flook). The central concept is that you can leave public or private geotagged notes that are associated with real-world places and can be discovered by others. Fake explains in her blog post: On Pinwheel you can find and leave notes all around the world. The notes can be public or private, shared with an individual, a group or everyone. They can be organized into sets, such a [...]


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