Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses

twitter-follow-featured Some small businesses can register now for access to Twitter's self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at ads.twitter.com/amex. Small businesses that sign up will be able to use Twitter's regular ad programs, such the cost-per-engagement Promoted Tweets product and/or the cost-per-follower Promoted Accounts product. Both of those offer geo-level [...]


Marketing Day: February 16, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Drops Skimlinks, Might Try Ads; Says Copyright Issues Not A Significant Issue YetPinterest has stopped using Skimlinks to monetize some of the “pins” that its users were publishing on the site and, in other news, the company also says that copyright issues haven’t been a “significent issue” to date. Pinterest CEO Ben Silbermann has been making the rounds a bit this week (“finally,” some w [...]


Pinterest Drops Skimlinks, Might Try Ads; Says Copyright Issues Not A Significant Issue Yet

pinterest-logo Pinterest has stopped using Skimlinks to monetize some of the "pins" that its users were publishing on the site and, in other news, the company also says that copyright issues haven't been a "significent issue" to date. Pinterest CEO Ben Silbermann has been making the rounds a bit this week ("finally," some would say) and discussing some of the issues that have come up in light of the site's stunning recent growth. Silbermann contacted Josh Davis of LL Social, the site that helped spread the news about Pinterest adding affiliate links (via Skimlinks) to some of the content that users po [...]


8 Great Ways To Use QR Codes For Marketing

qr-code-featured QR (Quick Response) codes are an awesome mobile marketing tool, and are now popping up literally everywhere. Some of the methods of using QR codes today make great sense, like on a business card, so people can scan your info instead of having to type it all in. And then the placement of some QR codes make no sense at all, like on a street billboard where traffic moves fast. Think about it, how is someone supposed to drive and scan your QR code at the same time (and not have an accident)? I’ve also seen QR codes on websites that brought you back to the exact same website when used. Just [...]


Hands On With msnNOW, Microsoft’s New “Social Trend Breaking” Site

msnNOW-Logo Last night Microsoft announced msnNOW, a service that aggregates content around trending topics.  msnNOW allows users to choose what the hottest trends are by showing a share count for each trending topic. Other than the web presence at now.msn.com, users can interact with the msnNOW Facebook app and mobile site. What Is It? One of the first questions that came up about msnNOW was "What Exactly Is It?"  At first glance the service sounded like the ill-fated Yahoo! Buzz, but is actually quite different.  Instead of user submitted news, msnNOW looks for current trends and provides sum [...]


Report: Some Brands Will Get Facebook’s Timeline This Month

facebook-logo-square Some U.S. companies with Facebook pages will be able to use Facebook's new Timeline interface at the end of this month, according to a new report. Ad Age is reporting that Facebook will launch Timeline for brands/business pages during its fMC conference in New York City on February 29th. FMC is Facebook's first event geared specifically to marketers using the company's platform. Facebook announced Timeline at its F8 conference last September, then formally launched it to non-business users in mid-December. Ad Age reports that Timeline for brands will only be available to "a handful of [...]


Google+ Suggested Users Get 10,000 New Followers Per Day, But Are They Real?

google-plus-red-128 Two NBA teams with Google+ brand pages are adding about 10,000 new followers/circlers per day since being added to Google's official suggested users list. The suggested users list is shown to new Google+ users during the sign-up process, and can also be seen by existing users at this URL: plus.google.com/getstarted/follow. At the moment, Google suggests about 300 different accounts across categories like Entertainment, Music, News, Politics and Sports. The suggested user lists aren't new, but at least a couple NBA teams are apparently new to appearing on it -- the Portland Trail Blazers [...]


Marketing Day: February 15, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Introducing Inbound.org: Community-Curated News For MarketersLate last week SEOmoz’s Rand Fishkin and Hubspot’s Dharmesh Shah collaborated to launch a “for fun” Hacker News-like site called Inbound.org. According to the site, “The goal of Inbound.org is to prevent great content from the world of inbound marketing from going unnoticed. There’s an amazing community of bloggers, marketers and enthusiasts pa [...]


Introducing Inbound.org: Community-Curated News For Marketers

Late last week SEOmoz's Rand Fishkin and Hubspot's Dharmesh Shah collaborated to launch a "for fun" Hacker News-like site called Inbound.org. According to the site, "The goal of Inbound.org is to prevent great content from the world of inbound marketing from going unnoticed. There's an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization, etc. and we believe they deserve a site where sharing great content is controlled by them." There are nineteen categories for content, rangin [...]


Apple Cuts iAd Prices To Attract Brands, Compete With AdMob

sale-price-cut-featured Apple is a company that rarely discounts its products. Not so with iAd, which is once again cutting prices to attract advertisers. According to AdAge, the new iAd minimum ad spend is being reduced from $500,000 to $100,000. It began at $1 million when the platform launched two years ago. Apple's iAd was the product of the acquisition of Quattro Wireless, which Apple bought for roughly $275 million after it failed to acquire AdMob in a bidding war with Google. Google wound up paying $750 million for AdMob in an all-stock transaction. AdAge also says that the cut developers and publishe [...]


Report: More Than Two-Thirds Of Google+ Users Are Male

In a study complied by Website-Monitoring.com, a few key trends about Google+ user demographics were revealed.  The most eye-opening stat?  67% of all users were male.  This of course is the exact opposite of most social media networking sites.  Women hold the slight majority of users on Twitter, a 55% majority on Facebook, and a whopping 97% share on Pinterest. With 99% of users reporting their gender (1% reporting as other) and an astounding sample size of over 43 million users, these Google+ statistics are quite astounding: [caption id="attachment_6100" align="aligncenter" [...]


Google+ Improves Upon Circles & Makes Finding Others Easier

One of the driving features of Google+ has been the Circles product.  A handful of enhancements are rolling out to further help users customize their connections.  Sean Purcell, Google Product Manager, announced the improvements on the way Circles will work and additional ways to discover other users and brands. Circle Enhancements With the growing number of Google+ users and the addition of brand pages Circles could easily become bloated and difficult to navigate.  Three main items are being rolled out to make Circles easier to use: A new left hand menu to help organize & disp [...]


Marketing Day: February 14, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google #2, Facebook #38 In Global “Brand Desire” StudyFacebook is seen by many as a threat to Google over the long term. That point can be debated at length. However there’s one area where Facebook appears to be no threat to Mountain View (at least in the near term): brand perception. Facebook badly lags Google in a new “brand desire” survey from UK-based [...] 3 Steps To Better Marketing Through David Beck [...]


Google #2, Facebook #38 In Global “Brand Desire” Study

Screen shot 2012-02-14 at 7.19.23 AM Facebook is seen by many as a threat to Google over the long term. That point can be debated at length. However there's one area where Facebook appears to be no threat to Mountain View (at least in the near term): brand perception. Facebook badly lags Google in a new "brand desire" survey from UK-based brand consultancy Clear. Clear found that Google ranked much more favorably than did Facebook in the global poll of 22,000 people. According to Clear, Google came out at number two (was Apple #1?) "whilst Facebook languishes at No. 38." The agency added that, "In the UK, the comparison is eve [...]


3 Steps To Better Marketing Through David Beckham’s Abs

Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a stretch to call David Beckham an ad guru, but after H&M’s near perfect campaign execution during and after the Super Bowl, the title seems relatively fitting for the fashion brand. I’m not suggesting they get the title simply because of the TV ad – honestly the ad was relatively middle of the road if you ask me – but rather how they integrated the ad into every one of their marketing channels. In addition to the TV ad, H&M wrapp [...]


Marketing Metrics & Monetization Tactics For The Application Age

Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. The arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have come to market, and revolutionized consumer services in the mobile device industry. Users can now manage their personal finances from their mobile devices, order groceries, check out where the latest movies are playing, and even plan their next v [...]


Not Surprisingly, Twitter Is The Most Popular Brand Page On Twitter

The most popular Twitter brand pages are out and the results are a mixed bag.  Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity. Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House).  The international appeal of Twitter shows through as two of the top 6 pages belong to non-US singers.  In maybe the least shocking revelation, Twitter was the most popular page on Twitter with 7,685,762 fans. Not all celebrities/brands have actual pages, as they are o [...]


Google Gets US & EU Approval To Purchase Motorola Mobility

Google Motorola It looks like Google's going to be in the hardware game. Both the European Union and the US Department Of Justice have cleared Google to go ahead with its planned purchase of Motorola Mobility, which makes cellphones, tablets and set-top boxes. Google Looking For Patent Protections Google announced its intention to purchase Motorola Mobility last August. Google positioned the move as one to obtain patents to help it fend off challenges by Apple, Microsoft and others over its Android operating system. Google also argued that Motorola Mobility wouldn't get any special advantages to develop And [...]


Marketing Day: February 13, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 21 Percent Of Ads On News Sites Are House Ads: Pew StudyOnline news sites are struggling to get advertisers to move from their traditional platforms to online outlets. One of the effects of that, according to a new report from Pew’s Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The implications are obvious to an [...] Apple Takes Google’s Spot As “Most Reputable [...]


21 Percent Of Ads On News Sites Are House Ads: Pew Study

sell-sales-keyboard-featured Online news sites are struggling to get advertisers to move from their traditional platforms to online outlets. One of the effects of that, according to a new report from Pew's Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The implications are obvious to an industry that's struggling with declining offline subscriptions and interest: News organizations need their advertisers to shift online just as viewers/readers have been doing in recent years. Pew studied 22 U.S. news organizations last summer and analyzed almost 5,400 ads acr [...]


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