Marketing Day: March 27, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study SaysEmail and social media are pretty similar when it comes to what drives consumers to connect — or disconnect — with brands. A new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is the primary reason that consumers “like” a Facebook page and [...] [...]


Discounts Drive Email & Facebook Signups; Too Much Contact Drives Them Away, Study Says

email-facebook-discounts-featured Email and social media are pretty similar when it comes to what drives consumers to connect -- or disconnect -- with brands. A new study from email provider Constant Contact and Chadwick Martin Bailey shows that the chance to get discounts and special offers is the primary reason that consumers "like" a Facebook page and why they subscribe to a company e-mail list. The survey, conducted in late 2011, involved 1,481 adults in the U.S. who completed a 15-minute online questionnaire. Fifty-eight percent of respondents said they subscribe to a company mailing list to get discounts and spe [...]


ComScore: Value And CPMs Are Out Of Whack

InViewRatesAndCPM Not only are an average of 31% of display ads never even seen, but there's little to no correlation between the CPMs sites are charging and the value they're delivering to the advertisers -- where value is defined as ads being viewed and delivered to the primary demographic target. That's the conclusion of the full study comScore released today, which looked at 1.8 billion impressions in 18 campaigns run by advertisers including Allstate, Chrysler, Discover, E-Trade, Ford, General Mills, Kellogg’s, Kimberly Clark, Kraft, and Sprint. The vCE Charter Study was conducted by comScore in Decem [...]


Rumor: Google Launching Third-Party Commenting System To Compete With Facebook

google-plus-featured Reports are swirling today that Google will be announcing a commenting platform to rival Facebook comments. The commenting system is said to tie into the Google+ platform and operate as a stand-alone system to help websites gain a better breed of comments. Facebook comments launched a bit over a year ago, and has had moderate success in cleaning up (and removing anonymity.)  Now it appears that Google may be interested in the commenting market. A Google commenting system could not only deeply tie into Google+, but also into Google search. With "Search Plus Your World" comments could d [...]


Google Closing The Loop With New “Offer Rewards” Program

Screen shot 2012-03-27 at 9.18.37 AM Google has for a long time been looking for ways to connect the dots between online ads and offline transactions, where most conversions take place, to provide marketers with a more complete picture of ad performance. Click to Call is one example off this effort. Google Wallet is another. However the data Google collects through Wallet is incomplete. Starting today Google is testing a more comprehensive approach to offline purchase tracking that involves consumers registering a credit card to receive automatic rewards -- thereby enabling tracking from the online promotion to offline redempt [...]


Is Google’s “Over Optimization Penalty” Its “Jump The Shark” Moment In Web Search?

fonzie two The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year, Google may throw an Over Optimization Penalty to the pack. No, that doesn't mean SEO is dead once again. But it may sadly confuse SEO with spam. It also doesn't mean the penalty will improve Google's results. Google already has problems enforcing all the other penalties it has rolled out over the years. Jumping The Shark "Jump the shark" is a reference to a Happy Days episode where The Fonz did a water ski jump over a shark. It was later seen as a mil [...]


Facebook Analytics: 3 Killer Metrics To Calculate Using Data From Facebook Insights

As more and more marketing takes place on Facebook, it's important to master measuring results on the platform, and one of the most important tools for doing so is on the site itself and available for export -- Facebook Insights. Facebook Insights is a useful analytics tool that can help social media marketers create better experiences on brand pages and improve business results.  Many of the metrics provided by Insights are readily available right on your Facebook page (simply click on the “See All” Insights link featured prominently on the Admin panel of the brand timeline page).  F [...]


Report: Google Spent $213M Advertising Itself In 2011, Including $70M On TV Ads

google-tv-money Those TV ads that Google has been running lately are costing the company a pretty penny ... well, millions of pretty pennies, to be more accurate. According to a Wall Street Journal article, which cites data from Kantar Media, Google spent some $70 million dollars on TV ads last year in the U.S. alone. That represents about one-third of the estimated $213 million that Google spent promoting its own products and services in 2011. That $213 million figure is almost 400 percent more than Google's estimated $56 million spend in 2010. The majority of Google's ad spending was for online ad [...]


Google Adds “Play” To Its Navigation Bar, Pushes New Google Play Content Area

play icon It's not your imagination. Google's navigation bar has gained a new "Play" option that, for the first time, has Google promoting its own content offerings: books, music, video and Android applications from recently rebranded Google Play site. You can see the link below, and the home page has also gained a promotional link about Google Play below the search box: Previously known as Android Market, Google Play was relaunched earlier this month as a way for Google to sell content to anyone, not just Android owners. Other than Android apps, the Google Play content can be consumed on a variet [...]


Yahoo Meme Shutting Down On May 25th

yahoo-meme This will likely come as no surprise to anyone: Yahoo has announced that it will shut down Yahoo Meme on May 25th. Not familiar with Yahoo Meme? That was probably the main problem: Not enough familiarity and adoption. Yahoo Meme launched in 2009, but only in a Portuguese-language version. An English-language version followed later that year. Here's how I described it at the time on Search Engine Land: "...the closest comparison is Twitter. It's a micro-blogging service where users post updates that can include photos and/or video. Meme supports reposting and following other users [...]


Marketing Day: March 26, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: FTC Issues Final Report On Online Privacy RecommendationsThe Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers’ online privacy, using public input and new developments to build upon its preliminary staff report of December. The report is aimed at outlining how it thinks Internet companies should be protecting consumers’ privacy, mostly via self-regulation but legislative measures are also [...]


FTC Issues Final Report On Online Privacy Recommendations

ftc-privacy-security-featured The Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers' online privacy, using public input and new developments to build upon its preliminary staff report of December. The report is aimed at outlining how it thinks Internet companies should be protecting consumers' privacy, mostly via self-regulation but legislative measures are also called for. Importantly, the FTC sought to outline acceptable data practices where they apply to personally-identifiable information. It says companies should "take reasonable measures to ensure that the data is de-iden [...]


Microsoft, Nokia Invest $24M In App Development To Help Close The Windows Phone App-Gap

As Nokia and Microsoft ready their US push for Windows Phones (Nokia Lumia handsets) in earnest, a number of things stand in the way of this "third ecosystem." Among them lukewarm consumer interest and a lack of apps. Microsoft and Nokia hope that aggressive pricing and marketing will address the former problem. To address the latter issue, the two companies are investing $24 million "into a new mobile application development program, AppCampus, at Helsinki's Aalto University during the next three years," according to Reuters. It's not clear that a developer program at a Finnish universi [...]


Self-Serve Twitter Ads Open Up To Select SMB American Express Cardholders

Twitter logo Twitter's small business self-serve ads are arriving today for a limited number of advertisers.  Announced last month, Twitter small business ads will be opening up for 10,000 American Express cardholders - they just won't all be receiving access today.  According to Twitter the planned roll-out will take a few weeks : Today, American Express will begin to notify eligible Cardmembers and merchants that they can now start advertising on Twitter. Initially, only a small group of businesses will have access to this new advertising opportunity — we will steadily increase the number of par [...]


21 Unexpected Ways Brands Can Use Pinterest

As Pinterest grows into a top 30 US website, brands are joining the image-sharing social network by the boatload. But not all Pinterest strategies are created equal. A new medium requires some creativity, so I set out to find some of the most creative uses of Pinterest out there today. If you're planning your own Pinterest strategy, use these 21 examples to help get you going. Celebrate The Iconic Oberlin College does a ton of things well on Pinterest. By looking at their boards, it's really easy to get an idea of the college, its students, its city and what makes it unique, like the neat [...]


Pinterest TOS Changes Remove Their Right To Sell Content, Hint At API & Private Pinboards

pinterest-logo-220 Pinterest's terms of service are changing, and changing for the better. A very straightforward email was sent out to Pinterest users today notifying them of upcoming changes to the terms that will become effective on April 6th.  Some of the language changes were implemented due to two big feature changes, private pinboards and a Pinterest API. The notice had 4 main sections that were changing: Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updat [...]


Instagram For Android: Now Accepting Sign-Ups

The world's most popular photography app, Instagram, is coming to Android. The part photography/part social networking app has been iOS only until the Android version was previewed back at SXSW '12 earlier this month. Today's announcement came from Instagram's official Twitter account: Want to be first in line for @instagram on #Android? Sign up here instagr.am/android/— Instagram (@instagram) March 24, 2012 Upon clicking on the link users are taken to a vivid landing page where users are asked the question: "Want to be the first in line for Instagram for Android?" Upon sub [...]


Marketing Day: March 23, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In FundingEvolution and transitions seem to be the major themes this week. Twitter and Pinterest are both transitioning from scaling to monetization. Adobe continues to improve their digital marketing business while Google Wallet and CityGrid Media look for better ways to grow their products and properties. Meanwhile Yahoo and IC [...]


Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In Funding

Evolution and transitions seem to be the major themes this week. Twitter and Pinterest are both transitioning from scaling to monetization. Adobe continues to improve their digital marketing business while Google Wallet and CityGrid Media look for better ways to grow their products and properties. Meanwhile Yahoo and ICANN continue to devolve in different and sad ways. Pinterest Hires Facebook’s Former Director of Monetization During his tenure at Facebook, Kendall created the “sponsored stories” that show which of your friends like the product being advertised. How he will apply his e [...]


Heard Through the Grapevine: Lessons from Wine.com’s Performance Marketing Success

300x200_winecom_logo Sustaining a leadership position in a competitive online marketplace can be a challenge, especially with new entrants, fickle customers and diverse sales channels entering into the picture. There are, of course, a wide range of marketing channels to choose from and marketing managers need to use their budgets wisely. One example of a company that's a good steward of its budget is Wine.com (a LinkShare client). Wine.com is a San Francisco-based company with roots going back to early days of e-commerce. With many years of success, the Wine.com team offers lessons that any online retailer ne [...]


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