Tweetdeck Adds List Management, Activities & Editable Retweets

tweetdeck-logo Tweetdeck will be looking a lot more like the web version of Twitter soon.  Many of the newest web features: lists, activity, interactions have made there way onto the newest Tweetdeck update, version 1.3.  In addition, some upgrades like the call back to the 'RT' method of retweeting others and new media improvements should keep users satisfied.  Here is a breakdown of the newest components to the most popular desktop Twitter platform: List Management Now you can mange your lists directly in the Tweetdeck application.  Users can be added from the profile view or a  a search: [...]


Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”

mobile-apps-featured The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile "apps vs. web" debate. It's positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet's future: It is in part a debate about the future of the personal computer vs. smaller, portable mobile devices. It is also central to the debate about the environment in which people gather and share information. Pew asked a number of "big thinkers" to respond to two provocative opposing statements  [...]


Marketing Day: March 22, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SMX Advanced Agenda Now Available – Register Today and Save!The Search Marketing Expo – SMX Advanced agenda is now posted! Check out the agenda and register before super early bird rates expire at the end of Saturday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics [...] Biz Stone Keynotes Adobe S [...]


SMX Advanced Agenda Now Available – Register Today and Save!

smx-advanced-featured The Search Marketing Expo - SMX Advanced agenda is now posted! Check out the agenda and register before super early bird rates expire at the end of Saturday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Surviving Personalization with Bing & Google Fire But Don’t Forget: Getting the Most Out of Retargeting From The Pros iSEM: Doing Mobile Search Ads Right Breaking The Speed Limit: Faster Sites Win! iConvert: Landing Pages & Conversion In [...]


Biz Stone Keynotes Adobe Summit 2012: Live Blog

Here we go again, yesterday's Arianna Huffington keynote was more fun to live blog than I thought it would be, so I figured I'd try again this morning when Biz Stone, Co-founder of Twitter takes the stage at Adobe Summit 2012 here in gorgeous Salt Lake City, Utah. (Yes, I'm biased because I live here in SLC, UT, and not only has it been sunny and warm for the two days of Summit so far, we did have three real powder days before the conference began.. thank you snow gods for not overlapping with the show!) So, hopefully my ears will stop ringing from the Foster the People performance and the [...]


Give It Up For Mobile Data

CompanyLogos-RPasqua Admit it. You want my data. It's understandable. I’m a very attractive demographic. I’m an urban professional. A suburban homeowner. A wife and a mother of small children. I’m that household-decision-making-mom that you fantasize about targeting. Observe just a small sample of the 100+ brands I’ll make purchase decisions about this month alone. If you have something to sell, you are probably trying to sell it to me. Except for one thing. I’m also a digital marketer, so I’m on to you. I actually know you are trying to get my data -- at the store when your clerk asks for my em [...]


Arianna Huffington Keynote From Adobe Summit 2012: Live Blog

Salt Lake City, Utah - Adobe is hosting its 11th annual Digital Marketing Summit, and Arianna Huffington is about to take the stage in front of 4,000+ attendees to discuss her take on "New Media" and discuss the latest online and social media trends turning the balance of power away from media giants and in the hands of consumers. Arianna kicked off the keynote with several laughs from the crowd, but as she gets down to serious business, I'll do my best to follow along and give key takeaways but I'm no pro live-blogger, so here we go: - We really need to watch how social media (and all m [...]


Marketing Day: March 21, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Pinterest Userbase Up 237 Percent Since Start Of 2012, ComScore SaysPinterest was again one of the fastest-growing websites in February, and its U.S. userbase is up 237 percent so far in 2012. That’s according to comScore’s monthly accounting of the Top 50 web properties in the U.S. ComScore estimates that Pinterest reached 17.8 million unique users in February, making it the third biggest gainer in [...] Facebook Study: B [...]


Pinterest Userbase Up 237 Percent Since Start Of 2012, ComScore Says

pinterest-logo-220 Pinterest was again one of the fastest-growing websites in February, and its U.S. userbase is up 237 percent so far in 2012. That's according to comScore's monthly accounting of the Top 50 web properties in the U.S. ComScore estimates that Pinterest reached 17.8 million unique users in February, making it the third biggest gainer in monthly users for the month (behind Healthline and IRS.gov). That figure is a 237 percent jump over the 7.5 million uniques that comScore estimated for Pinterest at the end of December. It also puts Pinterest in comScore's top 100 websites overall for the first [...]


Facebook Study: Building Brands With Social Media & Organizing Teams For Social Success

Back at fMC in late February, Facebook announced that "Social Media Blueprints"(whitepapers) were being created in conjunction with Forrester Consulting.  They can now be found on the official Blueprints page.  While the information contained in these reports is helpful, it wouldn't be considered groundbreaking.  In all likelihood, these Blueprints were released to support the upcoming Facebook IPO by providing detailed information and strategies for the largest of companies. Currently two blueprints exist: Building Brands For The Connected World The first Blueprint "Building Brands [...]


Twitter’s 6th Birthday: 140 Million Active Users, 340 Million Tweets A Day

twitter-6-birthday-featured Happy birthday to Twitter, which turns six years old today. It began innocently enough, with Jack Dorsey sending out a tweet that simply said, "just setting up my twttr" (which is what the service was called in those days, when vowels were often seen as unhip). Today, Twitter says it's now surpassed 140 million active users -- up from about 100 million back in September. There are also about 340 million tweets per day. (That's about 4,000 tweets per second, by the way.) Twitter is also now available in 28 languages around the world. Aside from numbers, there's Twitter's continued encr [...]


Study: Email Deliverability Dropped Precipitously In Second Half of 2011 For First Time

email-marketing-featured Fewer emails -- only 76.5% -- landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by deliverability firm Return Path. This is the first time the company has seen a major decline. The results indicate that 1 in 4 emails were being delivered to the spam folder or being blocked during that time period, as compared to the normal 1 in 5 rate. Spam folder placement came in at 8.4%, and emails being blocked by ISP-level filters came in at 15.1%, or 20% worse than the first half [...]


Marketing Day: March 20, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: AdCenter Best Practices for Agencies – Webcast on ThursdaySearch Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. “AdCenter Best Practices for Agencies” will feature Allan Chuate, Regional Manager Search Strategy, Yahoo!, who will discuss the essentials of improving the efficiency of your clients’ ppc campaigns in AdCenter. He’ll share tips and tricks for AdCenter best practices. The [... [...]


AdCenter Best Practices for Agencies – Webcast on Thursday

Search Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. "AdCenter Best Practices for Agencies" will feature Allan Chuate, Regional Manager Search Strategy, Yahoo!, who will discuss the essentials of improving the efficiency of your clients' ppc campaigns in AdCenter. He'll share tips and tricks for AdCenter best practices. The webcast, which is free, will include a live Q+A session. Register at Search Marketing Now. [...]


Twitter Advertisers Can Now Target Promoted Tweet Campaigns To Mobile Users

twitter-logo-square Twitter's advertisers have new targeting capabilities that will let them advertise directly and only to mobile users ... or just to desktop users, if they prefer. The company has just announced an expansion of its mobile Promoted Tweets ad product, and it includes mobile-specific targeting. "...brands can target their campaigns specifically to desktop computers and laptops, iOS, Android, and other mobile devices. Or, the default setting setting simply targets campaigns to users across all devices." Twitter has previously revealed that 55 percent of its active users access Twitter via [...]


Your Desert Island Metric

desert-island-heart-featured Everyone knows the question: "What one [book|person|food|movie|etc] would you take with you to a deserted island?" That is to say, what one thing can't you live without? Most of us have a pretty narrow list. Perhaps it's a book you've read over and over again. Or your favorite cousin -- the one you would like as a friend even if you weren't related. Or chocolate chip ice cream (I assume the deserted island has a freezer and electricity!). Have you ever asked yourself that question about your metrics? What one metric in your business can't you live without? What measurement of success mus [...]


Google Analytics Launches New Social Reports To Measure Social ROI

google-social-analytics-featured Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. "Many social measurement tools focus on social listening by monitoring keywords and buzz. While they’re helpful in many cases, these tools don’t connect the dots to show how investments in different social channels ultimately lead to sales or business objectives," said Phil Mui, Google Analytics group product manager, explaining how the new tool is designed to go beyond listening. "Our goal with the new reports is to tie social activiti [...]


Privacy & Google: French Want 69 Answers, EPIC Wants NSA Relationship Details

I wouldn't want to be a lawyer in Google's legal department. Every move Google makes these days is scrutinized by governments, regulators and NGOs. Almost weekly there are new lawsuits and new investigations. According to a Bloomberg report, last week France’s data protection authority asked Google to answer 69 questions concerning Google's new privacy policy and its use of consumer data to determine whether they violate European data protection rules. Google has been given an April 5 deadline to respond. France is "taking the lead" on behalf of European regulators who had asked Google [...]


Avoiding Three Common SEO Gremlins

shutterstock_12869830-jumpinghurdle You’d think at this stage of the search marketing game, best practices for Search Engine Optimization would be foregone conclusions and everyone would be on board regarding the importance of executing on search initiatives. Well, unfortunately, that’s not always the case. Mom always told me if you can’t be good at something; don’t bother doing it at all. Ok, so maybe Mom didn’t pass that little gem on to me, but in our struggles do the right thing, make the client happy and accomplish objectives sometimes we fall short. And sometimes, just sometimes, there are well-intentioned, [...]


Google, Dell Prepare Tablet Counterattack As Apple Announces Three-Million iPad Weekend

Screen shot 2012-03-19 at 3.19.45 PM There were questions over the weekend about how well iPad sales were going. For example, on Friday gadget blog BGR asked iPad launch day: Where are all the sell-outs? On a conference call this morning about Apple's just-announced stock dividend, Apple CEO Tim Cook said, “We had a record weekend and we’re thrilled with it.” People immediately wondered what that meant in terms of actual sales. Around 4:00 pm Eastern Apple answered the question, announcing that it had sold three million iPads between Friday and today. Three-Million iPad Weekend Three million iPads is roughly 3X more th [...]


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