Marketing Day: March 19, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Real Is Social Media Fatigue?Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already [...] Facebook’s Choice — Make History, Or Be HistoryIf I were a Facebook [...]


How Real Is Social Media Fatigue?

computer-dog-tired-featured Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already burgeoning list of chores; one more series of tasks on an already too-long to-do list? As pervasive as social media seems, it’s still early days and there have already been shakeouts. Some of us are old and hoary enough to remember Orkut, to once have thought we’d neve [...]


Facebook’s Choice — Make History, Or Be History

If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here isn't so much what was announced, which was better mobile experience for advertisers, bigger ads and better targeting. What’s interesting is the direction of the announcements: which is that Facebook is listening to advertisers and beginning to deliver what they want. The cause of this trend is of course the IPO, in a word: earnings. In three word [...]


Apple To Use Nearly Half Its $100B Cash For Stock Buyback, Dividend

Screen shot 2012-03-19 at 5.57.34 AM The long-awaited day of the Apple dividend is here. As Apple's cash reserves have grown over the past few years -- they now stand at a whopping $100 billion -- financial analysts and investors have repeatedly and passionately asked: "Where's the dividend?" While Steve Jobs seemed to be opposed to a dividend, wanting to hoard the company's cash for a rainy day, acquisitions, retail store investments and supply chain domination, new CEO Tim Cook has decided the time is ripe to issue one. This morning Apple put out a press release and is holding a conference call (at 9:00 am Eastern) to dis [...]


Mobile Referrals & Demographic Data Now Available On Facebook Insights

Mobile-Tab Facebook continues to beef up page analytics (or Facebook Insights) with the addition of mobile reporting for apps.  Earlier this month, Facebook upped Insights reporting to occur in real-time and new in-depth mobile reporting will continue to grow the service.  For full mobile data click on the "Mobile" link under the Traffic tab: Not only can mobile now be tracked, but it can be tracked in-depth.  Many different elements of mobile referrals are tracked including demographics, source types and device types.  The mobile source reporting includes the following data points: Feed refer [...]


Marketing Biz: Patent Infringement, PayPal “Here” Payment System & No Idea Is A Good Idea

Two contrary forces were at work this week with many companies living in the past while others sought to claim the future. Experian Hitwise Launches AudienceView Using AudienceView, retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain the most profitable and relevant segments. AudienceView combines anonymous data from the Hitwise online sample of 10 million users in the United States with the offline Experian Marketing Services ConsumerView database, which provides insight [...]


Marketing Day: March 16, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Why We Are On TumblrWe recently launched our Marketing Land and Search Engine Land accounts on Tumblr. It’s been quietly in the process for less than a month, familiarizing ourselves with the platform in terms of how to post, what to post, who to follow, and ultimately, defining why we should be there in the first place. If you’ve been [...] Investing In Social Media Management Software? SMN’s Market Intelligence R [...]


Why We Are On Tumblr

tumblr_on_blue_small We recently launched our Marketing Land and Search Engine Land accounts on Tumblr. We've been quietly developing them this month, familiarizing ourselves with the platform in terms of how to post, what to post, who to follow and ultimately defining why we should be there in the first place. If you've been thinking the same, perhaps our story will be of interest. Why Tumblr? Here's a response to launching our accounts after we announced them on Facebook: If we attract 12 year-olds to the world of search or internet marketing, that's not a bad thing. But no, that's not why. So what is o [...]


Investing In Social Media Management Software? SMN’s Market Intelligence Report Is A Must-Read

Our sister site, Search Marketing Now, has been hard at work compiling an intensive breakdown of the top enterprise social media management software.  The result is an in-depth 54-page whitepaper available for free download. The whitepaper is geared towards those decision makers or social managers who are in need of an enterprise solution and need critical information on the various software.  This whitepaper replaces hours (or days) of contacting each vendor directly and is the all-in-one resource for finding the ideal software for your business. In the doc readers will find that no [...]


Google Now Under Formal Investigation In US, Europe For Cookiegate

According to the Wall Street Journal, US and European regulators are now formally investigating the facts and circumstances behind "Cookiegate," the circumvention of default privacy settings on the iPhone's Safari browser by Google. When the practice was discovered or revealed in an article in the Wall Street Journal earlier this year it was discontinued by Google. At the time Google put out a statement, arguing it was merely delivering the experience that its users had already signed-in to receive, and that it wasn't some sort of nefarious plot: The Journal mischaracterizes what happened [...]


Study Says Pinterest More Trusted By Women Than Facebook, Twitter

Earlier this week I moderated a panel at the SXSW conference entitled: "Social Commerce: Not Yet Taking Off Like Farmville." The session explored the nature of "social commerce" and why companies were having trouble selling on Facebook, among other things. One of the basic ideas expressed was that people aren't looking to "shop" on Facebook; they're sharing with friends, having fun and so on. Those sentiments appear to be widespread and confirmed by a new survey from BlogHer, the women-centric blog network. The online survey was conducted last month among readers of the blog network and ge [...]


Great Expectations

One of the biggest benefits of the affiliate marketing channel is that it is all performance-based. This is very attractive because there is very little risk -- payout costs are directly correlated to results. But just because it isn't risky doesn't mean it is easy money. As at the gym, you get out of it what you put into it. Many new advertisers have misconceptions about what it takes to have a successful affiliate program. I field concerns all the time from new advertisers who are worried that they have not seen the results they were expecting. When I ask how long the program has been run [...]


Marketing Day: March 15, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: American Tablet Owners Buy Entertainment; Europeans Buy NewsGetting a nice, shiny new iPad tomorrow? If you buy content to consume on it, chances are it will be music, books or movies, if you’re in the US. Those were the most popular purchases according to new stats from Nielsen. But if you’re European, you’ll pay for news over all of those. Nielsen shared the [...] Microsoft, AOL And Yahoo Begin Selling And Delive [...]


American Tablet Owners Buy Entertainment; Europeans Buy News

Nielsen_Tablet-Owners-Paid-Content Getting a nice, shiny new iPad tomorrow? If you buy content to consume on it, chances are it will be music, books or movies, if you're in the US. Those were the most popular purchases according to new stats from Nielsen. But if you're European, you'll pay for news over all of those. Nielsen shared the stats in a post today, which featured this chart: Here's the chart above broken down by country: US Music: 62% Books: 58% Movies: 51% Magazine: 41% TV: 41% Radio: 27% Sports: 22% News: 19% Italy News: 44% Books: 26% Movies: 23% Music: 20% Sports: 19 [...]


Microsoft, AOL And Yahoo Begin Selling And Delivering Ads In Display Partnership

msft-aol-yahoo The partnership that has Microsoft, AOL and Yahoo cross-selling display ads on the other sites is now open for business and up and running, according to a blog post from Microsoft. The relationship, which first came to light in September of last year, is partly a reaction to Google's increasing dominance in the display ad universe. Google overtook Yahoo in display market share for the first time last year, according to IDC. Facebook, too, has become -- and is growing even greater -- a major threat in the display category. Microsoft says its Microsoft Media Network (powered by the Microso [...]


Report: Digg Founder, Kevin Rose To Join Google; Google Says “No Comment”

AllThingsD first reported that Kevin Rose, the founder of Digg, will be joining Google this Monday. This comes a day after Kevin's app company, Milk, Inc. shut down their only app, Oink. The report says that Google will not acquire the company but likely take on some of the employees from the company. TechCrunch adds the Oink team will be involved in Google's social efforts. TechCrunch also is claiming that Google paid $15 million to $30 million for the company, which seems to go against the AllThingsD report of Google not acquiring the company but rather just hiring the staff. Go [...]


Marketing Day: March 14, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Hangouts Builds Feature Set With Google Docs IntegrationThe star feature of Google+, Google Hangouts, is now integrating fully with Google’s online suite of document, presentation and spreadsheet editing software, Google Docs. This is a very interesting combination as it could have substantial collaboration benefits in both the education field and the workspace. Google Docs has quickly become a go-to tool for small groups as [...]


Google Hangouts Builds Feature Set With Google Docs Integration

Docs-Hangout The star feature of Google+, Google Hangouts, is now integrating fully with Google's online suite of document, presentation and spreadsheet editing software, Google Docs.  This is a very interesting combination as it could have substantial collaboration benefits in both the education field and the workspace. Google Docs has quickly become a go-to tool for small groups as users can edit together, track changes and share seamlessly.  With hangouts, users will be able to chat, view each other all while making the edits to documents & spreadsheets that they are accustomed too. To s [...]


ASO (App Store Optimization) And Creating A Family Of Apps

If you've ever created an Android app and put it into Android Market Google Play, you probably noticed that search alone will not make an app popular or profitable. There are a number of ways to popularize an app. Here are six of the most popular: Press releases Social Media Blogging SEO Advertising in ad networks Advertising in magazines and other offline offerings Obviously, those are all excellent parts of a campaign for popularizing an app, but there's another method that increases app usage quickly and efficiently and its power shouldn't be underestimated. That method [...]


Ex-Google+ Engineer: “Sharing Was Not Broken … Google Just Wasn’t Part Of It”

google-plus-featured The war of words between Google and Microsoft has gotten personal. While the two companies have recently been trading shots via ad campaigns and blog posts, today a former Googler -- and current Microsoftie -- jumped into the fray, calling Google+ a "state-owned, corporate mandate" and saying that any "ideas that failed to put Google+ at the center of the universe were a distraction" during his time there. His name is James Whittaker, and his 33-month tenure at Google from May 2009 to February 2012 includes time before and after Larry Page became CEO. Whittaker says that "Google was run [...]


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