And the Winner of the Marketing Land Reader Survey Is…

Thank you to all those that took part in our Marketing Land reader survey. Your input is very valuable to us. We want to take the opportunity to announce the winner of our drawing for an SMX Advanced All Access pass. Congratulations, Kristy Bolsinger! Thank you all again, we greatly appreciate your feedback and support. ps: Don't have a ticket to SMX Advanced yet? Join us with a Network Pass or attend one of our workshops on June 7th in Seattle. [...]


Marketing Day: April 30, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Mark Zuckerberg To Share “Life-Saving” Information On GMA TomorrowToday Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow. The post hints that Zuckerberg will share information that could save lives: There’s also a video preview on the interview from GMA that previews the interview with Robin Roberts. Facebook currently has a “Family Safety Center” [...]


Mark Zuckerberg To Share “Life-Saving” Information On GMA Tomorrow

Today Good Morning America (GMA) shared a wall post teasing their interview with Facebook CEO Mark Zuckerberg tomorrow.  The post hints that Zuckerberg will share information that could save lives: There's also a video preview on the interview from GMA that previews the interview with Robin Roberts. Facebook currently has a "Family Safety Center" that helps to guide users to appropriate content as well as anti-bullying requirements in the terms and conditions: You will not bully, intimidate, or harass any user. Previously Facebook has teamed up with the National Suicide [...]


Argentina, South Korea Add To Google Global Antitrust Woes

On Friday Bloomberg reported that Google was being investigated for antitrust issues in both Argentina and South Korea. The news was obtained from a Google SEC filing. The facts are vague. Both the Argentina and South Korean investigations appear to be ongoing and not new. The South Korean case dates from last year and was initiated by complaints from Google internet rivals Daum and NHN Corp. Android is the focus of the South Korean investigation if it is in fact the same one. Google said it was cooperating with both investigations. According to a statement provided to Bloomberg, "Arg [...]


Unredacted FCC Report Shows Google’s “Wi-Spy” Consumer Data Capture Was Intentional

google-street-view-car Two weeks ago the FCC released a document that asserted Google had obstructed its investigation into whether Street View WiFi mapping and related consumer "payload data" capture had violated Federal wiretapping laws. It imposed a $25,000 fine for Google's "forfeiture" (non-compliance with the investigation) but held that there was no legal liability under the federal law. The heavily redacted FCC document raised numerous questions. Among them: why would Google resist the FCC's investigation, was it hiding something? Google has denied obstructing investigation Last week Google pushed back [...]


Marrying Performance With Brand –The Future Of Dynamic Display

shutterstock_87748420 Historically, interactive display advertising has served the singular purpose of supporting direct-response initiatives. This is largely because direct response means there’s a very tangible action to track and measure -- making a purchase, filling out a lead-gen form, becoming a member, etc. Brand advertising, however, involves ambiguous milestones that can be difficult to track and quantify, making traditional display metrics -- which are contingent on a two-step action-to-conversion process -- inadequate for understanding the impact of brand-focused ads. Because of the lack of measu [...]


Instagram & Draw Something Show Social’s Better By Design

IMG_2248 I'd just like to start this post by apologising to the poor person at Marketing Land who has to edit it (sorry Pamela!) You see, the thing is that I got this column in slightly late and whilst I could say that it was because I was incredibly busy, the real reason is that I spent much of the weekend sitting on my sofa playing Draw Something. Essentially a mobile version of Pictionary, the game is incredibly simple, and utterly addictive. And it was recently bought for more than $200 million. This piece by The Guardian does a very good job of explaining the attraction of Draw Something: But [...]


Marketing Day: April 27, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Marketing Biz: Google Penguin Update, Microsoft Patent Trade & Automattic Grows UpThis week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy buying those AOL patents from Microsoft but declined to purchase Bing. (No we would not like fries with that.) We also got insight into Android and Automattic, while being reminded of our Web marketing history. Microsoft [...] [...]


Marketing Biz: Google Penguin Update, Microsoft Patent Trade & Automattic Grows Up

This week search took center stage as Google implemented the Penguin Update targeting black-hat SEO. Meanwhile Facebook was busy buying those AOL patents from Microsoft but declined to purchase Bing. (No we would not like fries with that.) We also got insight into Android and Automattic, while being reminded of our Web marketing history. Microsoft Shuttles AOL Patents to Facebook On Apr. 9, AOL announced that it would sell over 800 patents to Microsoft and grant the software giant a nonexclusive license to 300 more, for a price of $1.056 billion in cash. Now, Microsoft says that it purchase [...]


Big Data Management: Forensics – SMN Webcast Next Wednesday, May 2

Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. "Big Data Management - Forensics" will feature Brad Geddes, founder of Certified Knowledge.org -- and also recently crowned the most influential SEM by his peers -- and Matt Van Wagner, President of Find Me Faster. If you're feeling overwhelmed by the vast amounts of data you need to assimilate for your marketing campaigns, come listen and learn from the experts. They'll demonstrate how to create a data management plan, how to drill down into large data sets to see what's working, how to avoid 'fire drills' -- a [...]


US FTC Hires Formidable Outside Litigator For Possible Antitrust Case Against Google

google-legal-law Yesterday it was reported that the US Federal Trade Commission (FTC) hired an outside prosecutor to potentially bring an antitrust case against Google. The attorney is Beth A. Wilkinson, a partner at the firm of Paul Weiss and a former Justice Department official who is best known for her role in the conviction of the Oklahoma City bomber Timothy McVeigh. The hiring of Wilkinson doesn't guarantee the US will bring an antitrust case against Google. However as a practical matter it makes the likelihood that much greater, indicating the FTC is quite serious and potentially preparing a cas [...]


Google’s Mobile Playbook Aims To Educate, Simplify Mobile For “Busy Executives”

google-mobile-featured Earlier this week Google launched the "Mobile Playbook," a manifesto of sorts that seeks to explain mobile and why it's now critical for all marketers to embrace the channel in earnest. Designed to be succinct but comprehensive the document is full of data, anecdotes and case studies that illustrate why it's so important to have a mobile strategy, website and/or app. Subtitled "The Busy Executive's Guide to Winning with Mobile," the document aims to accelerate the embrace of mobile marketing adoption and optimization among companies that have thus far been slow on the uptake. In ad [...]


Google Street View “Wi-Spy” Investigation Closed With $25,000 Penalty

Bloomberg reports that the Street View WiFi eavesdropping investigation by the US Federal Communication Commission (FCC) against Google has now been officially closed after Google agreed to pay $25,000. On April 13, the FCC proposed a $25,000 fine against Google for “willfully and repeatedly” not cooperating with its investigation. There was no finding of legal liability against Google however. The $25,000 fine was more an expression of frustration and displeasure by the FCC. Google rebuked the FCC in a filing yesterday that argued it had responded appropriately and in good faith t [...]


Differentiating Your Affiliate Program

shutterstock_58432786-why A few weeks ago there was a great column in Marketing Land that talked about how to size up your affiliate program against the competition using nine key components and creating a competitive matrix to analyze the results. Staying on the pulse of the competitive landscape is critical in affiliate marketing given the fluid nature of the industry and how quickly things change — but how do you differentiate your affiliate program from your competitors to ensure you are attracting and retaining the right affiliates? There are things that you can be doing with how you’re communicating wit [...]


Marketing Day: April 26, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter Releases New Push Notification Enabled iPhone & Android AppsBetter notifications, easier discover and simpler search is coming to a smart phone near you. Today Twitter is launching official new versions of their iPhone & Android apps. The goal of the new apps? To make it easier to understand what’s happening on Twitter. The new features for each app include: Discover Tab The discover tab [...] Study: Digital C [...]


Twitter Releases New Push Notification Enabled iPhone & Android Apps

Better notifications, easier discover and simpler search is coming to a smart phone near you. Today Twitter is launching official new versions of their iPhone & Android apps.  The goal of the new apps?  To make it easier to understand what's happening on Twitter. The new features for each app include: Discover Tab The discover tab allows users to see a stream of activity updates from those users that are followed.  The activity appears below the redesigned stories.  Also, any story can be tapped on to see Tweets about a particular trend or news article. Search Searchi [...]


Study: Digital Content Marketing Spend Reached Nearly $16.6B In 2011

video-content-money-featured Companies' spend on online content marketing grew to nearly $16.6 billion last year, with video showing the strongest growth of all media measured. These stats come courtesy of a new study conducted by the Custom Content Council and ContentWise which was released this week. Survey trends reveal that online content marketing is likely to surpass print in the next few years, though print will likely remain a major player. The formats measured by the study included print, web, email, video, virtual events, white papers (both print and electronic), podcasts and e-Zines. (The $16.6 billion figur [...]


Last Call: Please Take Marketing Land’s Reader Survey, Chance to Win Ticket to SMX Advanced

We’ve got a special request of our Marketing Land visitors and Marketing Day newsletter readers. Take our 2-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to SMX Advanced in Seattle June 5-6. Programmed by our sister site Search Engine Land, SMX Advanced is the only conference dedicated to experienced search marketers, with over twenty sessions on paid search, search engine optimization, mobile search and more. Keynoting will be Google Distingushed Engineer Matt Cutts. You can find the survey h [...]


Google “Read Data” Offer Rare Look Inside World Of Android, Mobile Ad Revenues

android-logo Yesterday The Verge published internal Google data about Android and mobile ad revenues. They offer a fascinating window into Google's projections and expectations for the platform and mobile in general. These data are the first "real numbers" that have been exposed about Android and mobile ad performance at Google -- beyond the $2.5 billion "run rate" figure exposed last year on a Google earnings call. Data Dump Involuntary The data were produced during testimony at the Google-Oracle trial over Google's unlicensed use of Java and potential patent violations. The data were compiled in Q1 201 [...]


Does Your Agency Need A “Mobile Lead”?

shutterstock_1964839-mobilelead As a writer and speaker on mobile, there are a few questions I get over and over again. For instance, “Is the iPad a mobile device?” and, “Can’t I just sent tablet users to my desktop site?” Most of these questions are topics of intense debate and few have an easy answer. When it comes to mobile, there is a lot of grey and very little black and white. But there’s one question I get frequently that does have a clear answer, at least in my opinion, and that is, “Does a digital marketing agency really need a Mobile Lead?” Consumers Are Mobile, We Should Be, Too I actually [...]


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