Facebook To Buy 650 AOL Patents From Microsoft

facebook-logo-sm Just two weeks after Microsoft bought more than 925 patents from AOL, the company is turning around and selling about 650 of them to Facebook. The deal also allows Facebook to license the other AOL patents that it's not buying from Microsoft. According to today's announcement, the sale will cost Facebook about $550 million -- close to half of what Microsoft originally spent on the AOL patents. Microsoft says the sale is motivated by financial reasons. "Today’s agreement with Facebook enables us to recoup over half of our costs while achieving our goals from the AOL auction," says Micr [...]


9 Real-Life Rules For Creating Shareable Content

sharing-kids-featured If social media is a cocktail party, then all the great gossip, funny stories and interesting tidbits you hear at that party are the kinds of content we're all striving to create. People share information online for the same reasons they share in real life. The good news? That makes us all experts in creating content that spreads, just by being human. All it takes to draw some inspiration, then, is a little self-reflection. Here are nine reasons people share in real life, and some tips for using those sharing impulses to create shareable online content. 1. It Helps Us Connect Have you had [...]


Google Pushes For SMB Video Ads With Official Release Of AdWords For Video

adwords-video-youtube-featured [caption id="attachment_10449" align="alignright" width="300" caption="A YouTube Video Promoting AdWords For Video"][/caption] Google is opening its AdWords for Video up to the masses, making a big push for small- and medium-sized businesses to jump aboard. The functionality, which brings YouTube video buying into AdWords, began its public beta in September, and Google has made a few tweaks to reporting and measurement for the wide release. "A lot of what we are focused on is how to make video ads much, much easier for all businesses," said Lane Shackleton, product manager for YouTube. [...]


Marketing Biz: Twitter IPA, Tumblr Grows Up and SoLoMo Meets Commerce

This week saw the continuing convergence of social, local, mobile and commerce with Facebook and Groupon making strategic acquisitions. In addition, micro-blogging platforms Twitter and Tumblr both moved forward with advertising initiatives. Of course, we still had drama with Larry Page giving Bill Clinton-like testimony and Marissa Mayer taking a page from Eric Schmidt's playbook. Introducing the Innovator's Patent Agreement The IPA is a new way to do patent assignment that keeps control in the hands of engineers and designers. It is a commitment from Twitter to our employees that patents c [...]


Marketing Day: April 20, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Report: Foursquare Plans Ad Platform Launch In JuneLocation-based check-in service Foursquare is planning to launch an advertising platform this summer, according to an Ad Age article citing “a person familiar with the matter.” According to the report, the new functionality will be a part of the company’s merchant platform, which currently allows businesses to claim their profile on the service and offer [...] German [...]


Report: Foursquare Plans Ad Platform Launch In June

foursquare-icon Location-based check-in service Foursquare is planning to launch an advertising platform this summer, according to an Ad Age article citing "a person familiar with the matter." According to the report, the new functionality will be a part of the company's merchant platform, which currently allows businesses to claim their profile on the service and offer coupons or other check-in rewards called "specials". Foursquare currently isn't compensated monetarily for including these specials. The new paid media offering will allow merchants to promote their specials within the app or site. The c [...]


German Court Orders YouTube To Improve Copyright Protections

youtube-germany In a court ruling that both sides are calling a partial victory, a German court has ruled that YouTube must improve its copyright protection in Germany, but stopped short of telling the site to go back and remove all copyrighted material currently on the site. Hamburg's state court has told YouTube Germany that it must prevent users from uploading some music videos whose copyrights belong to the German royalties agency, GEMA. The court wants Google to use software to monitor and stop users from uploading alternate versions (i.e., live recordings) of songs that have already been flagged for [...]


Affiliate Marketing Opportunities Abound In Luxury Online Retail

shutterstock_53057149-luxury We've recently seen some bold predictions for the continued growth of e-commerce and the rise in online spending on luxury items. The latest forecasts estimate the overall e-commerce market will reach nearly $300 billion by 2015, according to industry analysts Forrester Research. Meanwhile, Verdict Research claims there will be a 65 percent increase in spending on luxury goods by 2015. While it remains to be seen how 2012 will shake out, it’s clear this market sector shows enormous potential for the affiliate marketing channel. One measure of this opportunity is the pace at which lux [...]


Microsoft Delivers Strong Quarter: $17.4B Revenue, Bing Division Sees Smaller Loss

microsoft-money-finance-earnings-featured Microsoft announced strong fiscal Q3 results earlier this afternoon. The company reported revenues of $17.4 billion, which was a 6 percent improvement from a year ago. Net income was $5.11 billion. The Online Services Division, which houses Bing and AdCenter, reported revenue of $707 million. There was another loss of $479 million, but that was a roughly $300 million improvement vs a year ago ($776 million). Entertainment and devices also showed a loss of $229 million. Microsoft said it sold 1.4 million consoles in fiscal Q3. But sales were down 48 percent over last year. The company [...]


Marketing Day: April 19, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The Daily Show’s Jon Stewart Rips Google Over Wifi Eavesdropping InvestigationGoogle doesn’t want to divulge information? Why not post it on Google+? That was one of several zingers Daily Show host Jon Stewart had when recapping how the US Federal Trade Commission wants to fine Google for not cooperating in an investigation over wifi eavesdropping done by Google Street View cars. After watching a recap of [...] Phil Mui, G [...]


The Daily Show’s Jon Stewart Rips Google Over Wifi Eavesdropping Investigation

google plus it Google doesn't want to divulge information? Why not post it on Google+? That was one of several zingers Daily Show host Jon Stewart had when recapping how the US Federal Trade Commission wants to fine Google for not cooperating in an investigation over wifi eavesdropping done by Google Street View cars. After watching a recap of the news, Stewart gets in a two-fer against Google and Facebook: "Google, I am shocked. You stole people's personal information without their permission? That’s Facebook’s job." After another news recap on how Google didn't want to divulge the nam [...]


Phil Mui, Google Analytics Group Product Manager, Heads To Acxiom

phil-mui This morning Acxiom Corporation announced that Dr. Phil Mui will join the company as the chief product and engineering officer. Acxiom (NASDAQ:ACXM) is a marketing services and technology provider offering audience management, consumer experiences personalization and customer relationships creation. In his new role, Phil Mui will lead the strategic direction, development and management of Acxiom’s global product management and engineering functions. Phil will also have a decisive role in guiding Acxiom’s renewed investment in research and development. Phil has overseen Google Analy [...]


Beyond The Majors: Meet The Local-Mobile Ad Networks

Location and mobility are joined at the hip. After all, you literally use your smartphone to navigate the physical world. There's also an emerging body of evidence showing mobile users respond well to ads with localized content and messaging. Indeed, most localized ads perform better than "generic" ads, especially on mobile devices. According to 2011 survey data from JiWire, 63% of survey respondents said they were “more likely” to engage with ads relevant to their locations. And 80% said that they preferred local ads. Response rates to local-mobile ads are many times higher than ads on [...]


Facebook Launches New Preferred Marketing Developer Program

The number of Facebook developer programs is shrinking thanks to a consolidation and enhancement effort. In the past Facebook has had multiple programs that helped developers build apps, plugins and manage ads for Facebook campaigns.  Moving forward the only program that will remain is the Preferred Marketing Developer Program.  This new program will combine the previous Preferred Developer Consultant (PDC) and the Marketing API Program (MAP) programs. The goal of the new program is to make it easier to match the right developers to the right clients.  Companies can be recommende [...]


Facebook Announces New Action Measurement For Ads

New action tracking for Facebook Ads will be arriving in the coming weeks.  Simply put, tracking your Facebook ad dollars within the Facebook eco-system will get a whole lot easier.  A wider variety of actions that occur on Facebook itself will now be track-able.  Users will now be able to optimize ads to the following actions: Page Likes Comments Shares on specific Page posts Credits Spent App Use The new ad dashboard will show a pie chart with all actions taken from ads: A Facebook spokesperson stated the following about the new Action Measurement program: "This new [...]


The Crucial Insights Academia Can Teach Us About Online Marketing

school-university-building-featured For most of us who work in the frenetic world of online marketing, the work of academic researchers, presented in dry, often stilted papers with tons of citations and scholarly musings is about as interesting as a deep dive into the chemical ingredients of a sleeping pill. But it's important to remember that some of our most important marketing channels are the direct outgrowth of academic research that's been applied to real-world problems and needs (Google's PageRank algorithm being the most well-known example). So as a marketer, it behooves you to occasionally seek out research that can [...]


Marketing Day: April 18, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Time’s “Most Influential” List Snubs Zuckerberg, Googlers, Includes Tim Cook, Marc AndreesenPeople love rankings, lists — and awards. And publishers love them too because the sell issues and drive page views. Lists and awards inspire jealousy and envy and they’re often controversial accordingly. This is also part of the appeal. The new Time “100 Most Influential People in the World” is kind of ridi [...]


Time’s “Most Influential” List Snubs Zuckerberg, Googlers, Includes Tim Cook, Marc Andreesen

Screen shot 2012-04-18 at 12.12.56 PM People love rankings, lists -- and awards. And publishers love them too because the sell issues and drive page views. Lists and awards inspire jealousy and envy and they're often controversial accordingly. This is also part of the appeal. The new Time "100 Most Influential People in the World" is kind of ridiculous. Or perhaps it's quaint and recalls a time when the publication was at the center of the culture. This is in no way intended as a slight against the individuals chosen, rather it's a statement about the self-importance of the project itself. However, if we treat it purely as f [...]


IAB & PwC: Online Ad Spending Resumed Pre-Recession Growth Rates In Record 2011

IAB-adformats Online advertising spend topped $30 billion (coming in at $31.7 billion) for the first time in 2011, with a 22% growth rate over 2010, marking a return to pre-recession rates of growth. The Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC) today released revenue numbers for the full year of 2011, which also included the best-ever $9 billion quarter in Q4. For the first time, spending on Internet advertising has surpassed that on cable television, with both national and local revenues accounted for. And cable television is one of the only categories showing positive grow [...]


Google To Back Branding Measurement Standards With “Brand Activate”

Sanaz Ahari, the Senior Product Manager for Brand Activate [caption id="attachment_10198" align="alignright" width="240" caption="Sanaz Ahari, the Senior Product Manager for Brand Activate"][/caption] Citing the conventional wisdom that a lack of branding impact metrics is hindering ad dollars from moving online, Google today unveiled an initiative it's calling "Brand Activate," which involves the adoption of branding-oriented metrics and the roll-out of tools to measure them across its product portfolio. The initiative gives a strong push to industry-wide standards proposed by the Making Measurement Make Sense coalition, which includes the Inte [...]


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