Leaked: Google+ To Launch Events With Google Calendar Synchronization

Google is continuing to go "all-in" with Google+.  Yesterday the move of Google Places to Google+ Local and today images were spotted in the wild of Events In Google+.  The messages were seen in German when visiting a Google Calendar.  The message shown to users stated that the events will work with current Google calendars, user circles and hangouts. Last week the Verge spotted Event code in the new Google+ Android app that seemed to hint at looming event functionality.  The partnership would only make sense as Google Calendar is one of the most popular calendaring apps and Facebo [...]


Marketing Day: May 31, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDsIf Google is successful, web users will someday be able to visit pages on new domains that end with .google, .youtube, .docs and even .lol. The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers’ (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly b [...]


Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDs

google-icann-logos If Google is successful, web users will someday be able to visit pages on new domains that end with .google, .youtube, .docs and even .lol. The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers' (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly before the deadline, ICANN announced that it had received more than 1,900 applications. Today, Google announced that it applied for new TLDs in four separate categories: trademarks like .google; core business names like .docs; names that will impr [...]


Pew: Daily Twitter Usage Has Quadrupled Since 2010

twitter-bird-featured The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year. Yet the number of daily Twitter users has doubled since May 2011 and quadrupled since Pew began doing surveys about Twitter in 2010. Pew attributes this increase in daily usage in part to the rise of smartphones. Source: Pew, n=2,253 US adults Twitter's greatest penetration and daily u [...]


Meeker: Mobile Advertising A $20 Billion Opportunity In US

Mobile advertising will come in somewhere around $2.5 to $3.0 billion in the US this year. However Kleiner Perkins' Mary Meeker, who is a former Morgan Stanley analyst, says the opportunity is roughly $20 billion. Among the 110 slides in her presentation to the D10 conference yesterday is one that illustrates her thinking on this point. Source: KPCB (data drawn from numerous industry sources) This is one of those familiar time spent vs. share of ad spend slides that everyone has seen. Meeker shows online advertising almost catching up with consumer time spent -- which Business Inside [...]


Post IPO Report: Facebook Drops In Customer Loyalty Ranks, Down 7% In Brand Equity

The Facebook IPO has been a disaster for the social network, not just financially. BrandKeys, a brand and customer engagement consultancy, reports that the networking giant dropped from #1 to #5 in the Social Networking Category in their Customer Loyalty Engagement Index.  The index polls over 49,000 consumers, 83 categories and 600 brands. As recently as February 2012, Facebook was at the top of the Social Networking list.  Since the IPO Facebook has dropped below YouTube, Twitter, Pinterest and LinkedIn to 5th place.  Here are the top 10 performers on the Engagement Index: YouTube [...]


Facebook Adds New Roles For Page Admins & Ability To Schedule Posts

facebook-like-featured New administrator levels are rolling out to Facebook pages today, each with a unique set of permissions and allotments.  There will now be 5 separate rolls for admins: Manager Content Creator Moderator Advertiser Insights Analyst The following chart from Facebook shows the permissions for each of the separate roles: In addition to the admin roles, post scheduling has been released for page admins.  In order to schedule a post, simply go to your page's timeline, choose the status type and click on the small clock in the bottom left.  You will then be prompted to add [...]


Too Many Companies Are Ignoring Mobile Web Traffic

mobile-web-traffic-featured Marketers are all talking about the massive growth in mobile web access, both in the United States and around the world, but something important to note is that web development teams have been a bit slow to provide mobile specific experiences. This article will look at what percent of sites have developed a mobile-specific website experience and how they are presenting the mobile content to their users across different mobile handsets. Once the Quantcast Top Million US Sites Data from 2011 was made public, a company called Mongoose Metrics created a bot that was meant to crawl all these [...]


Marketing Day: May 30, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: ICANN’s Domain Name “Reveal Day” Is June 13The world should get its first look at the new batch of proposed top level domain (TLD) extensions on June 13. That’s the target date that the Internet Corporation for Assigned Names and Numbers (ICANN) has set for what it’s calling “Reveal Day.” ICANN shared its planned timeline yesterday — a timeline that includes a [...] Tim Cook: “St [...]


ICANN’s Domain Name “Reveal Day” Is June 13

icann-logo-square The world should get its first look at the new batch of proposed top level domain (TLD) extensions on June 13. That's the target date that the Internet Corporation for Assigned Names and Numbers (ICANN) has set for what it's calling "Reveal Day." ICANN shared its planned timeline yesterday -- a timeline that includes a formal objection period and two months for comments on the TLD proposals. Those are both due to begin as soon as the applied-for domain names are announced. Early this year, ICANN began accepting applications for new generic TLDs at the hefty price of $185,000 per appl [...]


Tim Cook: “Stay Tuned” For Possible Apple-Facebook Integration

apple-facebook-logos Echoing comments that he made earlier this year, Apple CEO Tim Cook said again on Tuesday that a deeper integration of Facebook into Apple products might be on the way. Cook appeared at the D10 Conference last night and told Walt Mossberg and KaraSwisher that Apple has "great appreciation" and "great respect" for Facebook. When asked why Apple's iOS has very deep Twitter integration, but not the same with Facebook, Cook said, "I think we can do more with them [Facebook] and, so, just stay tuned on this one." He later expanded on that idea: We want to provide customers simple and eleg [...]


Once Deemed Evil, Google Now Embraces “Paid Inclusion”

google-good-evil-featured Back when Google was an upstart search engine, one way it distinguished itself was to fight against a pay-to-play business model called "paid inclusion." Indeed, paid inclusion was one of the original sins Google listed as part of its "Don't Be Evil" creed. But these days, Google seems comfortable with paid inclusion, raising potential concerns for publishers and searchers alike. What Is Paid Inclusion? There are two main ways that companies show up in Google's search results. Companies either buy ads or hope that Google decides that their content is relevant enough to appear in what ar [...]


New Google+ Local Tab Unveiled, Will Replace Google Places

google-plus-local A new product option will soon be appearing in Google+ navigation titled Google+ Local. Today, Google announced that Google Places is being phased out in exchange for a Zagat infused Google+ Local tab that can be found underneath the Games button. Upon clicking on the tab, users will be delivered to recommendations based off of your circles, previous reviews and Zagat ratings: The Google/Zagat merger from almost a year ago is finally surfacing as well.  Gone are the days of the traditional 5 star ratings as they have been upgraded to the Zagat 30 point system.  One of the most [...]


Seasonal Tips For Engaging Email Subscribers

email-growth-featured It's almost summer, and that means it's time to change up your emails. Why's that? Tailoring your emails to the season will help you meet your subscribers' current needs and acknowledge you care about what's on their mind. We've got some content ideas that will help you with meeting seasonal needs, but you can also use these ideas to spice up subject lines, provide bonus resources or ignite social media conversations. Here's what you can do by season: Summer What's on their mind: summer vacation, BBQs and fun outside. How your email campaign changes: Offer solutions: activit [...]


Twitter Cuts Load Time By 80% & Gets Rid Of Hashbangs In URLs

While Twitter's performance is leaps and bounds above their previous "fail whale" days, it will only get faster.  In a blog post yesterday, the Twitter engineering team announced that they have reviewed their entire technology stack in a mission to optimize the site's speed. With the "New Twitter" the UI rendering occurred via JavaScript on users' browsers on both web and mobile interfaces.  With recent changes, the rendering has been moved back to the server.  This means that initial load times have been dropped to 1/5th of what they were, or an 80% drop. One item that you will s [...]


Marketing Day: May 29, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google, YouTube Pick Up Copyright Win In FranceGoogle’s YouTube won a legal victory today when a French court dismissed a copyright violation lawsuit filed against by TF1, a French television company. According to a New York Times report, TF1′s lawsuit asked the court to rule that YouTube was required to pre-filter all content before it was published on the site. But the [...] Facebook Should Keep Ignoring (Some) Advertise [...]


Google, YouTube Pick Up Copyright Win In France

youtube-logo Google's YouTube won a legal victory today when a French court dismissed a copyright violation lawsuit filed against by TF1, a French television company. According to a New York Times report, TF1's lawsuit asked the court to rule that YouTube was required to pre-filter all content before it was published on the site. But the Tribunal de Grande Instance decided that YouTube's existing system for dealing with copyrighted material is adequate. (That system, called Content ID, prompts YouTube to identify copyrighted material and notify the owner of the possible infringement. The content own [...]


Facebook Should Keep Ignoring (Some) Advertisers

You probably heard already, but Facebook went public recently. Millions of inches of newsprint, and the digital equivalent, have already been written about what happened, but one thing that was mentioned time and time again, is that just prior to the IPO, General Motors decided to pull its ad spend from the social networking giant. This was backed up by a report from WordStream that seemed to suggest that Facebook isn't as effective as Google's Display Network (GDN). Due to the fact that GM is one of the world's biggest advertisers, and WordStream, well, WordStream had an infographic, [...]


Analyst Firm: $172 Billion In Mobile Payments This Year

mobile-payment-wallet-featured The confusion and cacophony around mobile payments, it seems, grows louder with each new product release or startup. Most people would consider mobile payments to be in their infancy. However a report from Gartner projects mobile payments this year will reach a massive $171.5 billion on a global basis. Last year mobile payments were roughly $106 billion according to the firm. The definition of "mobile payments' being used by the firm is extremely expansive. Hence the large number. Gartner said that it expects "Web/WAP access to account for about 88 percent of total transactions in North [...]


The New Bitly: From Short URLs To Social Network

bitly-fish-logo Bitly has rolled out a major overhaul today, expanding its service beyond URL shortening into something that looks like its own social network, with bits of Stumbleupon and Delicious.com in the mix, too. The update includes a new user interface (with a new fish logo, shown at right), new user profile pages, more visibility for what friends are sharing, a new iPhone app, an improved search tool, better privacy controls and more. Like I said -- a major overhaul. What's strange, at least to me, is that URL shortening almost seems like an afterthought in the new design. Or, more likely, it' [...]


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