Americans Watched Record Amount Of Online Video Ads In April [Report]

video-wall-featured Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore's Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month. Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent of all video ads shown online during the month. That's despite Hulu having a much smaller reach (about 11 percent) of the U.S. population than Google, the No. 2 video ad deliverer whose ads reached about 24 percent of the population. Hulu just shows more [...]


7 Ways To Re-Energize Your Affiliate Marketing Program

affiliate-marketing-featured Whether your affiliate marketing program has been outperforming each quarter, is stuck on autopilot or you’re just now starting to notice a decline in publisher activity, every advertiser can benefit from stepping back periodically and thinking about how to improve their overall efforts. You might be surprised that even the smallest changes can make a significant impact on your bottom line. To get you started, here are seven ways you can energize your program and boost your performance marketing results. 1. Make Sure You Have Fresh Creative Check the last time you updated ad copy or rol [...]


Report: Facebook Sued For $15 Billion Over Improper User Tracking

facebook-logo-sm Today, on the day of Facebook's IPO, Bloomberg reports that Facebook (FB) is being sued for $15 billion for improper user tracking. The suit claims that Facebook invaded privacy by tracking users, logged in or out of Facebook. The lawsuit was filed in Federal Court in California and combines 21 cases from across the country according to Stewards Law US LLP, a firm leading the claim. The main basis of the tracking claims is that Facebook continued to track users, even after they had signed out of their accounts. The total of $15 billion comes from the U.S. Wiretap Act and the lawsuit sta [...]


Twitter’s “Tailored Suggestions” Will Use Widget & Button Data To Make Better Recommendations

Currently new Twitter users visit the site and are all recommended nearly the same accounts to follow.  This will soon be changing thanks to new "tailored suggestions."  So not everyone will be advised to follow Justin Bieber, Katy Perry or one of the Kardashians.  The new functionality will match up top accounts with information collected from the user.  So those that like sports might not have Paris Hilton recommended to them. When displaying the list of tailored suggestions, a list of tweets from the accounts can be viewed to provide a better sampler platter for the user: Cu [...]


Marketing Day: May 17, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: POLL: Guess Facebook’s Closing Stock Price On FridayFacebook will go public tomorrow in what will be the biggest tech IPO ever, and the second largest U.S. IPO of any kind. On Twitter, CNBC has reported that the opening price will be $38 per share. That would allow Facebook to raise more than $16 billion dollars and would value the company at $104 [...] Apple Wins iPhone5.com Domain NameApple Inc. has taken ownership of the ipho [...]


POLL: Guess Facebook’s Closing Stock Price On Friday

facebook-logo-square Facebook will go public tomorrow in what will be the biggest tech IPO ever, and the second largest U.S. IPO of any kind. On Twitter, CNBC has reported that the opening price will be $38 per share. That would allow Facebook to raise more than $16 billion dollars and would value the company at $104 billion. But what will Facebook's closing price be when trading ends on Friday? That's what we want to know from our readers. Use the poll below to take a guess at Facebook's closing price. We've included a couple options below the $38 opening price, several options between $38 and $76 (doubl [...]


Apple Wins iPhone5.com Domain Name

apple-logo-black Apple Inc. has taken ownership of the iphone5.com domain name thanks to a quick decision by the World Intellectual Property Organization (WIPO). Apple filed its complaint over the domain name earlier this month, and WIPO's case details page now indicates that the domain has been "terminated." The domain, which was previously used as a forum for iPhone-related discussion, now points to an empty page. The domain owner is currently listed as Corporation Service Company, which The Next Web speculates is a company that Apple used to help acquire the domain. Apple is expected to launch a ne [...]


Twitter Now Supports “Do Not Track” Capability

twitter-logo-square As announced on the Twitter Twitter account and further explained by the New York Times, Twitter becomes another high-profile publisher that supports Do Not Track. The actual "Do Not Track" functionality is accomplished via the browser. Right now the system is voluntary for publishers, who must recognize and respect the user request to opt out of cookies or other tracking. Internet Explorer from Microsoft offers a similar capability. Chrome does not currently support Do Not Track, though Google has said it will in the future. The Federal Trade Commission's CTO, Ed Felten, just mention [...]


IAB Study: Cell Phone Users Welcome Mobile Advertising

personalinvitation According to a new study released by the Interactive Advertising Bureau, mobile advertising is an important driver of smartphone shopping activity and the majority of respondents (70%) found mobile ads as a welcome personal invitation from brands, rather than an invasion. Additionally, when asked why they performed a particular mobile commerce activity, 22% credited mobile advertising for spurring them on -- it was the second highest driver of activity. Half (51%) of respondents said they want the mobile ads they click on to let them browse the brand's broader product offerings. IAB [...]


Most Legal Experts At Antitrust Conference Appear Skeptical Of Case Against Google

I was asked to speak about the evolution of search and offer some of my thoughts about its future at a conference of legal experts and government officials at George Mason University Law School in Virginia. The conference was the school's "Second Annual Conference on Competition, Search and Social Media." FTC and Google in the house Other than me the speakers were either practicing lawyers, law professors or people who work in Washington at places like the US Federal Trade Commission (FTC). These are some of the same people deciding whether or not to bring an antitrust case against Google. ( [...]


Iran Says It May Sue Google Over Dropping Persian Gulf Name On Google Maps

This morning comes more saber rattling from Iran, the troubled Middle-Eastern regime that routinely issues threats against real and perceived enemies. This time the object of the Iranian leadership's vitriol is Google. Google has dropped the name of the body of water historically known as the "Persian Gulf." The map instead offers no name for the area. According to a report from the Associated Press, "Foreign Ministry spokesman Ramin Mehmanparast says that if Google does not restore the name of the Persian Gulf, it will face 'serious damages.'" The country has threatened to sue Googl [...]


Mobile Website Optimization – You’ve Got Options

shutterstock_68911843-mobilecheck Earlier this week, Cindy Krum gave readers sound advice on URL structures for mobile so it makes perfect sense to follow-up on her excellent column with some additional thoughts on how to actually develop your mobile web content. It’s a topic that could -- and does -- fill several books, but every marketer should be aware of the basic options for mobilization of a website and how to select the right one for his or her brand. As we explore those options, keep in mind that in most cases a mobile web site isn't a completely new product -- it's a re-imagination of an existing desktop site. [...]


Facebook Page Manager Mobile App Spotted In The Wild

The stress of page management for mobile may be coming to an end.  The site 9to5mac reported of an iPhone app that was spotted in New Zealand called "Pages Manager."  The app looks quite similar to the current Facebook iPhone app but has more in depth management features. The screens show a lack of messaging which would be a very helpful tool for page managers on the go: The shots of this app look very promising as new functionality exists from the traditional app.  Insights and notifications will included which will help to keep admins dialed into everything that's happeni [...]


Pinterest Gets $100M In Funding From Japan’s Rakuten, Now Valued at $1.5 Billion

pinterest-money-featured The 3rd largest social networking site, Pinterest, has pinned down a lead investor in their highly contested round of funding according to AllThingsD.  The Japansese e-commerce company, Rakuten, will invest "upwards of $50 million in a $100 million round."  This total investment round will place the valuation of Pinterest at $1.5 billion dollars. The partnership makes sense from an offerings and from a global expansion standpoint.  Pinterest has stopped leveraging affiliate links for revenue and moving forward with commerce on the site is a logical next step.  With the global expansion, [...]


Facebook Accounted For 9 Percent Of US Internet Visits In April, Hitwise Says

facebook-logo-square With Facebook's gazillion-dollar* IPO inching closer, Experian Hitwise has shared a number of statistics that provide something of a snapshot about the site and its audience. One of the numbers that stands out is that nine percent of all U.S. internet visits last month were to Facebook. Hitwise says Facebook is averaging more than 229 million visits per day -- that's about 1.6 billion visits per week -- so far in 2012. And it's an extremely loyal audience: 96 percent of Facebook's visitors in April were returning to the site -- i.e., they had also visited the site at least once in the pr [...]


Marketing Day: May 16, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom LineIs bad weather good for business? Or is good weather a pain in the bottom line? Weather Underground has launched what may be the first of its kind — a tool that lets marketers track sales against local weather conditions. It’s called “Sales Tracker,” and it’s part of a new (and still in beta) Business [...] [...]


Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line

weather-rain-money-featured Is bad weather good for business? Or is good weather a pain in the bottom line? Weather Underground has launched what may be the first of its kind -- a tool that lets marketers track sales against local weather conditions. It's called "Sales Tracker," and it's part of a new (and still in beta) Business Center that aims to help marketers and business owners understand -- and take advantage of -- changes in temperature, precipitation and so forth. The Sales Tracker tool requires only a location and a date range. With that information, marketers can create a downloadable Excel spreadshee [...]


“Optimizing” Pre-Image Optimization

The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have a standard best practices short list to “optimize for images-off” -- use live text for copy, include alternative text on images, make buttons bulletproof and so forth. The list is so standard that the word “optimization” gets tossed around a lot. As a designer, it’s a continual challenge to balance these best practice approaches with the goals we’re trying to achieve. Recent conversations on this topic with colleague @krudz had me thinking ab [...]


Report: Google+ Engagement Down, 30% of Users Publicly Post Won’t Post Again

Yes, Google+ has 170 million users, but just how active are they?  A recent report from RJ Metrics suggests that based on public posts from 40,000 Google Plus accounts, engagement is poor.  The average public Google+ post is seeing less than one +1, less than one reply and less than one re-share. The article cites the fact that typically 70% of users re-post again when a public post has been made. However with Google+, of those users that make one public post, only 30% ever post again publicly. Another interesting fact from the study was the number of total public posts made (ca [...]


Ahead Of IPO, GM Drops Facebook Ads; Forrester Warns Other Companies May Follow

GM Company Logo It couldn't have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site's effectiveness. Meanwhile, a Forrester analyst says other companies are having doubts The GM news comes from a Wall Street Journal report that relies on "people familiar with the matter." It's been confirmed by GM itself in other stories, such as at The Guardian. According to the story, the automotive company will still maintain pages on Facebook -- on whi [...]


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