A three-year agreement that allowed tweets to auto-publish to LinkedIn is the first casualty of Twitter's plans to tighten rules that cover how its API may be used. In a blog post today, Twitter's Michael Sippey says the company is dialing up enforcement of its API terms with partners in the company's continuing pursuit of giving users a consistent Twitter experience. Ultimately, we want to make sure that the Twitter experience is straightforward and easy to understand -- whether you're on Twitter.com or elsewhere on the web. The first casualty of Twitter's increased enforcement is [...]

Related Topics: Channel: Industry | LinkedIn | Social Media Marketing | Top News | Twitter | Twitter: Business Issues

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: ‘Want’ Button Plugin Discovered In Facebook SDKUsers may be able to do more than just ‘like’ something on Facebook in the near future. InsideFacebook reports that Facebook a ‘want’ button plugin has been found inside the Facebook Javascript SDK by developer Tom Waddington of Cut Out + Keep. The XFBML tagcan be found within the SDK but is not listed publicly. [...] Marketing Biz: Psychic Search, Face [...]

Related Topics: Channel: Other | Marketing Day

Users may be able to do more than just 'like' something on Facebook in the near future. InsideFacebook reports that Facebook a 'want' button plugin has been found inside the Facebook Javascript SDK by developer Tom Waddington of Cut Out + Keep. The XFBML tagcan be found within the SDK but is not listed publicly. Previous iterations of 3rd party 'want apps' have made it possible, but this is the first time found within the actual Facebook environment. A 'want' button could be a major tool for marketers as users could essentially make wish lists that show a different intent than a 'like." [...]

Related Topics: Channel: Industry | Facebook | Facebook: Marketing | Social Media Marketing

This week in marketing was all about transformation. LivingSocial and RockYou are transforming their business models. Google is trying to transform the way we search. And a slew of companies are trying to transform all the data we collect and turn it into information we can actually use. LivingSocial moves beyond daily deals, offers peek at future services for merchants LivingSocial will begin testing this summer a suite of new technology products designed to help merchants run their businesses as the District-based company continues to diversify beyond the daily deals that brought it [...]

Related Topics: Channel: Industry | Marketing Biz

The Google Analytics team announced at Google I/O a new App Analytics functionality, to be added to the current Google Analytics offering over the coming weeks. Google already offers mobile SDKs for Android and for iOS, but until now they provided the same reports and metrics as the standard Web Analytics. In the new functionality Google adapted its whole mobile solution to the App experience, providing additional reports and metrics for App owners and developers. In addition, they adjusted the registration flow to make it more streamlined for App developers. "Our goal with the new Mobile A [...]

Related Topics: Analytics | Channel: Analytics | Google: Analytics | Google: Android | Google: Google Play | Mobile Marketing | Top News

Let's imagine that my friend, Susan, was having a tough time in her marriage. Late one night, when the family was asleep, she decided to do what most people do these days -- search Google for help with her marriage issues. She read article after article, read through forum threads and nodded in agreement as she read other women verbalize the same pain Susan was feeling. Then, she found it. To Susan, it looked like a miracle solution!  It was an online guide titled "How To Save Your Marriage in 10 Days" and Susan couldn't get her credit card out fast enough. Susan was so happy [...]

Related Topics: Affiliate Marketing | Affiliate Marketing Column | Channel: Content Marketing

As expected, Google launched Chrome for iOS and it is now available for free download in the Apple App Store. The app currently has 3,615 ratings with an average rating of four and a half stars. Not only is it available and have that many positive ratings, it is the top free app in the app store right now. On the desktop version, Google announced at Google I/O that Chrome has 310 million active users, which is almost twice as many active users as last year. [...]

Related Topics: Channel: Content Marketing | Google: Chrome | Google: Mobile

The average Facebook user has nearly 250 friends, according to research conducted by The Pew Internet And American Life Project. Have you checked out the “Friends of Fans” metric for your Facebook Page? This one metric alone shows the huge potential in getting your fans to share more often -- reaching this massive “Friends of Fans” network. But what can you do to get your fans to share more? Based on research conducted at Buddy Media between December 18, 2011 and February 11, 2012, of more than 76,000 posts from 1,200+ pages, we have some tips to increase the virality of your Facebo [...]

Related Topics: Channel: Social Media | Marketing Metrics

Twitter's recently launched mobile ads have been more than just successful, they've been essential revenue drivers.  The WSJ reported that "on most days" mobile Twitter ads now generate more than  the web-based Twitter.com version. Twitter mobile ads have only been around for all advertisers since April, yet have been making a mobile splash that Facebook and Google+ are still working towards.  Twitter users are highly mobile - with 60% of its 140 million users accessing Twitter via mobile devices. An example of a P.F. Chang's Lunar Twitter promotion showed just how effective a Twitt [...]

Related Topics: Channel: Social Media | Mobile Marketing | Social Media Marketing | Twitter | Twitter: Mobile

Google's reluctance to open up a full API was front and center Thursday afternoon as several members of the Google+ team hosted a "fireside chat" with developers at the 2012 Google I/O conference. The company has been, in the words of Google+ VP Bradley Horowitz, "tentative" in its approach to opening up a complete read-and-write API because it believes "something special" and "magical" is happening on Google+. "We want to create something that elevates engagement," Horowitz told a group of several dozen developers, many of whom asked questions about getting complete API access. Horowit [...]

Related Topics: Channel: Social Media | Features & Analysis | Google | Google: Google+ | Social Media Marketing | Top News

Last week Facebook announced they were taking "likes" mobile -- this week it's Google's turn.  One year after launching Google+, the platform is opening up for a deeper mobile integration. The platform has been opened up for early developer preview and will allow for the following features: Sign In With Google+ Share Plugin Mobile +1's Google+ History API Google+ API Google+ has been enhancing their mobile presence quite a bit as of late and for good reason.  In the official blog post Google stated: "In fact, there are now more people that use Google+ from a mobi [...]

Related Topics: Channel: Social Media | Google | Google: Google+ | Social Media Marketing

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google I/O 2012 Day Two Keynote: Chrome Browser For iOS, Google Drive For iOS & Chrome OS, Google Compute Engine RevealedDay two of Google’s developer conference, I/O 2012, is underway and we’re all gathered in the big hall for a second keynote. After yesterday’s keynote focused on Android software/hardware, Google+ and Google Glass(es), we’re expecting today to be all about Chrome, cloud-related news and Googl [...]

Related Topics: Channel: Other | Marketing Day

Day two of Google's developer conference, I/O 2012, is underway and we're all gathered in the big hall for a second keynote. After yesterday's keynote focused on Android software/hardware, Google+ and Google Glass(es), we're expecting today to be all about Chrome, cloud-related news and Google TV. If the Internet/WiFi connection cooperates, we'll be liveblogging the keynote below. It's scheduled to begin at 10:00 am PT, so stay tuned for the latest from Google I/O 2012.... We're in the room now and it's 10:00 am, but I suspect we won't get started for a while as the attendees are still [...]

Related Topics: Channel: Search Marketing | Google | Top News

Yesterday Google announced the promising Google+ Events functionality at Google I/O.  However, one  feature  immediately irked many Google+ users, the ability for all Google+ users to invite other Google+ers to an event, even if they don't have them in circles.  So any Google+ user can invite any other user to an event. Of course this led to the worst in the community with and overflow of Google+ Event invites fired off to anyone and everyone.  All a user has to do is add "Your circles" to the event list: The result of the invite - all users in those circles will be updated.   [...]

Related Topics: Channel: Social Media | Google | Google: Google+ | Social Media Marketing | Social Media Marketing: Advertising

Google+, Google's oft-debated and much maligned social network, turns a year old today. It's been a year of hits and misses for Google+, and whether there's been more of the former or the latter depends on who you ask. Google itself has shown almost no waver in its commitment to propping up Google+, even in the face of numerous reports that the general public doesn't share the company's enthusiasm. Let's look back at Google+'s first year and examine how healthy the service is at one year old. What Should We Call Google+? The debate over Google+ begins with the phrase that I used t [...]

Related Topics: Channel: Social Media | Features & Analysis | Google | Google: Google+ | Social Media Marketing | Top News

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google+ Users Spend 12 Minutes Per Day ‘In The Stream’With Google+ about to turn a year old tomorrow, Google’s VP Vic Gundotra updated the world — or at least the 6,000 or so attendees at the Google I/O developers conference — on how the service is doing. It’s always a bit tricky when hearing Google share usage statistics about Google+, because the company doesn’t [...] Google Shows Nexus 7 [...]

Related Topics: Channel: Other | Marketing Day

With Google+ about to turn a year old tomorrow, Google's VP Vic Gundotra updated the world -- or at least the 6,000 or so attendees at the Google I/O developers conference -- on how the service is doing. It's always a bit tricky when hearing Google share usage statistics about Google+, because the company doesn't typically measure activity only on Google+ itself -- it talks about how Google+ account holders use all of Google's products. But at I/O today, Gundotra did share one statistic specific to the Google+ platform when he announced that active users spend 12 minutes per day "in the [...]

Related Topics: Channel: Strategy | Google | Google: Google+ | Social Media Marketing | Statistics: Popularity & Usage | Statistics: Social Media

As expected Google unveiled a $199 7-inch tablet at its developer conference, Google I/O, this morning. The "Nexus 7" tablet is made by ASUS and comes in a WiFi only version (so far). Presumably there will be other versions later that offer more memory and/or carrier support. The deep integration of Google's content store, Google Play, together with its $199 pricing makes the Nexus 7 a direct and formidable rival to the Kindle Fire. An updated Fire is anticipated some time in July. But in comparison to the current Kindle Fire the Nexus 7 looks better in almost every imaginable way. I h [...]

Related Topics: Amazon | Channel: Retail | Google | Google: Android | Google: Business Issues | Mobile Marketing | Top News

Today at Google I/O attendees of the event are able to preorder the Google Glass for early developer access. They should receive these preorders by early 2013 and it will cost them $1,500 per pair. This version is reportedly not the consumer version, nor is the pricing necessarily what you'd expect consumers to pay. They are named "Google Glass Explorer" edition. The preorder participation is currently only open to Google I/O attendees who are based in the United States. Here is the video demo Google displayed today at the announcement: Image credit to Jesse Stay on Go [...]

Related Topics: Channel: Mobile Marketing | Google: Glass

Today at Google I/O senior Vice-President of Social Business, Vic Gundotra, announced a long awaited feature for Google+, Google+ Events.  The best part of Google+ events, the synchronization into Google Calendar.  This was rumored a few weeks back, and is in fact true.  If a user responds 'yes' to an event, it will automatically show up in their calendar. If the Google calendar integration is the best feature of Google+ Events, a "themeing" ability has to be second place.  Users will be able to set a specific theme for the event that will show in the invitation and event page. [...]

Related Topics: Channel: Social Media | Google | Google: Google+