Facebook’s Marketing Effectiveness Backed By Two Of Its Biggest Advertisers

Just days ahead of Facebook's IPO, GM dropped Facebook Ads citing that they weren't effective.  While Facebook lost that $10 million dollar account lost last month, today Facebook gathered support from their two largest advertisers,  Ford and Coca-Cola.  Both brands stated  that Facebook ads bring value to their marketing efforts. painting a much different picture in the Wall Street Journal article. The two biggest issues that have arose since the IPO include the effectiveness of Facebook marketing and the ability to track efforts.  Both Ford and Coca-Cola supported the effectivenes [...]


Flipboard Partners Up With Google+ Thanks To New & Improved API

Google has been very hesitant to share Google+ data with 3rd party partners.  Today however,  Bradley Horowitz, Google's VP of product management, announced the integration of Google+ on Flipboard.  The announcement was made at LeWeb '12 in London. The new integration is made possible thanks to a new Google API that not only allows public data to be pulled, but also to use the API to update to also update and publish posts.  A prototype was displayed at the conference showing the integration: [caption id="attachment_14723" align="aligncenter" width="520" caption="Image Courtesy of [...]


Twitter Releases A Toggle-able Profile View So Users Can Hide Replies

twitter-logo-2012-new Sometimes when visiting a Twitter profile page users can be inundated with a list of reply Tweets to other users instead of seeing what someone is up to.  This reply-heavy timeline typically ocurs during back and forth exchanges.  Today Twitter has announced the release of a reply-free user profile option to help users cut through the clutter and conversations. When visiting a profile page users will be given the option to either view all Tweets from a user or showing "No replies": If you are following both a user and the person they are exchanging with, you will still see the ex [...]


Marketing Day: June 19, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Getting Rid Of “Credits,” Adding Subscription PaymentsFacebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook and simplify accepting payments for developers. The company is adding subscriptions to enable developers or publishers to establish recurring revenue steams. Right now there are in-app payments and one-time purchases. [...]


Facebook Getting Rid Of “Credits,” Adding Subscription Payments

Screen shot 2012-06-19 at 1.20.04 PM Facebook Credits is going away; long live the Facebook payments infrastructure. Today the company is doing two things to boost payments on Facebook and simplify accepting payments for developers. The company is adding subscriptions to enable developers or publishers to establish recurring revenue steams. Right now there are in-app payments and one-time purchases. This new offering allows app developers to charge a monthly fee for content updates or premium content. The second thing that Facebook is doing is getting rid of the "Facebook Credits" name or brand. The company says it wants to [...]


Identifying Talent For The New Performance Marketing Culture

shutterstock_73076395-hiringchecklist On the list of things we discuss in this industry, talent is one of the most persistent. Our expectations for our businesses transcend financial objectives and translate to high and sometimes restless standards for the talent we seek. In today's performance marketing culture, the ideal talent profile is complicated and ever-changing. It's not as straightforward as recruiting, hiring and training a straight line of talent across client services, marketing or media services, creative, production and analytics. Our performance planning culture can no longer afford to be linear. And, the silos [...]


Fifty Shades Of Social Media Measurement Tools

social-media-colors-featured (Full Disclosure:  The author’s company sells a social media measurement product) At least once a week I run across an article or blog post about tools for measuring social media. Headlines like “5 Social Media Measurement Tools That Save Time and Money” or “Six Free Social Media Measurement Tools for B2B” have become as common as graduation parties in June. While it is encouraging to see so many measurement options emerging, the wide range of products in this space can be confusing. Part of the problem is that the term “social media measurement” is used to describe tools [...]


Facebook Forms “Creative Council” And “Studio Edge” To Help Ad Agencies

Facebook Studio Edge Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard. Facebook Studio Edge is an addition to the Facebook Studio that will keep agencies up to speed on Facebook products and best practices.  Facebook Studio was launched last year in April with a goal of helping agencies work more effectively with Facebook while showcasing top agency work.  Facebook Studio was a big step for Facebook as they embraced brands instead of selling direct, and the Studio Edge will continue the relationship offering 10-15 minute int [...]


Facebook To Pay $10 Million To Charity To Settle “Sponsored Stories” Suit

facebook-home-page-featured Last month Facebook settled the "Sponsored Stories" lawsuit brought on by 5 Facebook members and the total numbers have been disclosed this week.  The lawsuit alleged that Facebook violated California's laws by leveraging user photos, content and likelihood without consent. The lawsuit was filed in San Jose, California and Judge Lucy Koh found that the plaintiffs had "shown economic injury could occur through Facebook's use of their name, photographs and likenesses" according to Reuters.  Facebook has agreed to pay $10 million to charity to settle the lawsuit.  The settlement arrang [...]


Microsoft Launches Its Own Branded-Tablet: Microsoft Surface

microsoft-surface-featured-2 Saying just as it needed to build its own mice at first, Microsoft announced today that it was releasing its own branded tablet called the Microsoft Surface with integrated keyboard. "Because of Windows 8, the Surface is a PC, the Surface is a tablet, and the Surface is something new that we think people will absolutely love," said Microsoft CEO Steve Ballmer, speaking at the event. Below is my live blogging from Microsoft's event in Hollywood is below. More info from Microsoft is at the end. Steve Ballmer has come out: He's talking about Microsoft transforming so many things. [...]


Marketing Day: June 18, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Americans Watched More Than 10 Billion Video Ads In May [Report]For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google [...] Data Show Tablets Gaining Importance As Microsoft [...]


Americans Watched More Than 10 Billion Video Ads In May [Report]

online-video For the second consecutive month, U.S. internet users watched a record number of video ads in May. According to the latest comScore Video Metrix report, Americans watched 10.1 billion video ads in May, up from about 9.5 billion in April. May marks the first time that video ads passed 10 billion views. Hulu and Google combined to deliver about three billion of those video ads and were the top two ad properties for the month in terms of count. Hulu users, though, watched far more minutes of video advertising than Google/YouTube users did. As far as video in general is concerned, com [...]


Data Show Tablets Gaining Importance

windows 8 metro interface Later this afternoon in Los Angeles Microsoft is expected to introduce its own entry into the tablet market, perhaps in conjunction with Barnes & Noble. The event will happen at 3:30 Pacific time. Danny is there (at LA's Milk Studios) and will be covering it live. Check out Danny's live blog of the event in progress.  The tablet will apparently offer XBox live streaming, according to various reports. Xbox is an enormously popular set-top gaming platform and the angle could work to generate attention and interest for the new tablet. There is currently no Microsoft-based tablet in [...]


Report: Facebook Readies Local-Mobile Ad Offering

Bloomberg is reporting that Facebook is preparing to launch a mobile-specific location-based ad product. According to the article Facebook has all-but-confirmed the offering, which the company has been testing for several months and shown to various clients and CMOs. This is apparently just one of several new ad product ideas under development at the social site. Mobile is obviously a critical area for Facebook as large numbers of its users increasingly access their accounts primarily through mobile. Mobile monetization is much weaker than PC ad revenue. It's almost non-existent with onl [...]


Facial Recognition Company Face.com Acquired By Facebook

facebook-logo It's been rumored that Facebook was in talks to buy Face.com for $80-100 million.  Today, the deal became official via a Face.com blog post -- however no details on the acquisition cost have surfaced.  The posts stated that they will be officially  joining the Facebook team to continue working on the project. Face.com offers a public API that aides in the tagging users via facial recognition.  In addition to the Face.com technology, they've created  a mobile app Klik that helps tagging friends to Facebook while on -the-go. The acquisition is a complete acquisition so the talent an [...]


Segment Based Search Retargeting & Keyword Search Retargeting: Discerning the Difference — It’s A Piece Of Cake

Baby Doesn't Like Birthday Cake At a recent birthday party for one of the children in my neighborhood, I had my hopes for a slice of delicious birthday cake dashed. As the singing began, Mom came out with a candle-covered pizza. It turns out that junior just won’t eat cake. You can imagine my angst at learning that a three-year-old child’s palate has already ruled out the seemingly infinite varieties of cake flavors, textures, and ingredient combinations. How does this happen? It turns out our young friend recently discovered a five-month-old, partially eaten fruit cake in the back of the refrigerator and helped hi [...]


14 Reasons No One Talks To You On Facebook

"How do I get my Facebook fans to participate more on our page?" It's one of the biggest questions -- and toughest to answer -- when it comes to social media engagement. For many businesses, Facebook is the number one site for building a community and engaging fans. With its 900 million active users, the potential is great but sometimes difficult to harvest. Motivating fans to like, comment on, and share your posts not only strengthens your bond with existing fans but also helps get you in front of a new and bigger audience: their friends. If no one's talking to you on Facebook, it's ha [...]


Facebook CTO (And Former Creator of Google Maps & FriendFeed) Bret Taylor Steps Down

bret-taylor Facebook's CTO for the past three years is stepping down.  Bret Taylor has created a handful of successful products, and is leaving Facebook to start a new venture.  Taylor announced the departure on a public Facebook wall post.  In the post he states that he is "excited to be starting a company with my friend Kevin Gibbs."  No details on what this company is.  This is the first major departure of a Facebook officer post-IPO. Taylor was one of the co-creators of Google Maps and left Google to join Benchmark Capital.  At Benchmark, he teamed up with another former Googler, Jim Norris, [...]


Marketing Day: June 15, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Two Game Developers Pull Titles From Google+Google+ is losing a small group of games from two developers. As TechCrunch reported today, EA is pulling the popular Bejeweled Blitz game. An announcement on PopCap’s website says the game will go offline on Monday, June 18th. (EA bought PopCap last year.) Another developer, Wooga, has already pulled its Monster World game. The company [...] Marketing Biz: The Week Of The 900 Pound Go [...]


Two Game Developers Pull Titles From Google+

google-plus-featured Google+ is losing a small group of games from two developers. As TechCrunch reported today, EA is pulling the popular Bejeweled Blitz game. An announcement on PopCap's website says the game will go offline on Monday, June 18th. (EA bought PopCap last year.) Another developer, Wooga, has already pulled its Monster World game. The company has also confirmed a report from the SocialGamesObserver website that two other games, Bubble Island and Diamond Dash, will be leaving Google+ on July 1st. A Google spokesperson declined to comment for Marketing Land on the loss of these specific gam [...]


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