A New “Rethought” Digg Will Launch August 1st

Last week, betaworks bought the remaining assets of Digg after the once-prominent social site sold. The Washington Post acquired the Digg team, LinkedIn purchased 15 patents and betaworks was left with the Digg.com website.   Well, betaworks isn't planning on sitting around moping, today they released a blog post on rethinkdigg.com that states they are launching a brand new version of Digg. Betaworks runs the News.me service, and there was talk that Digg would be simply a Digg skinned News.me site.  This won't be the case.  The blog post states: News.me will continue to be available [...]


Woman Killed In Colorado Blogged About Narrow Miss Of Toronto Mall Shooting

Jessica Ghawi/Redfield's Twitter Profile Photo [caption id="attachment_16834" align="alignright" width="300" caption="Jessica Ghawi/Redfield's Twitter Profile Photo"][/caption] Most Americans woke up to the horrifying news of the deadly mass-shooting in Aurora, Colorado, at the midnight showing of "The Dark Knight Rises". If you learned about it online, especially via social media, you may have gotten to know one of the 12 who was killed -- through her own words. Jessica Ghawi, who tweeted and blogged as Jessica Redfield, was an aspiring sportscaster, enthusiastic hockey fan (and player), and had moved to Colorado from San Antoni [...]


Facebook Testing “Sponsored Results” For Facebook Search

facebook-search-featured There's no indication that Facebook will stop rolling out more advertising options anytime soon.  A TechCrunch article announced that Facebook was testing a new Facebook Search ad titled "Sponsored Results." These results will allow advertisers to show up next to organic results and can be targeted to people searching for a page, app or place.  These ads are not targeted on a keyword bases, but rather an "entity" much like Sponsored Stories do. The ads look quite organic, but have the word "Sponsored" next to the listing: Facebook is currently testing these ads, but TechCrun [...]


Yahoo Paying Mayer As Much As $71 Million To Become CEO

yahoo_building-prv What did it take to lure Marissa Mayer from Google to the CEO post at Yahoo? A package that could be worth as much as $71 million in salary, bonuses, and stock grants over the next five years, according to a regulatory filing. Mayer will receive an annual salary of $1 million and be eligible for an annual bonus that's expected to come in at $2 million. She's also slated to get an "annual equity award" of $12 million in 2012 that will vest over the next three years, and she will be eligible for future annual equity grants after 2012, which are targeted to also come in at $12 million -- th [...]


TBG Stats: Facebook CPMs And CTRs Grow, While Average US CPCs Reach $1.04

facebook-money As the industry engages in back-and-forth about the efficacy and relevance of Facebook advertising, agency TBG, which specializes in social media marketing, has released a report showing that CPMs and clicks have increased on the social network over the past year, though CPCs vary across geographies. The stats, aggregated from more than 275 of TBG's clients, bolster the argument that Facebook's product developments have provided value for advertisers, at least in some places. In its analysis of more than 406 billion impressions of Facebook ads globally, TBG found CPMs (cost-per-thousand-imp [...]


Marketing Day: July 19, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42%Google announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011 Most of the increase may be due to the climb in paid clicks from 2011 [...] Microsoft Q4 2012 Earnings: Online Advertising Revenue Up 12%Microsoft po [...]


Q2 2012: Google Revenue Up 32% With Paid Clicks Up 42%

google-logo Google announced second-quarter 2012 earnings today, showing a 32% increase in revenue from Q2 2011 to Q2 2011. Revenues for the quarter ended June 30, 2012 was $12.21 billion, an increase of 35% compared to the second quarter of 2011 Most of the increase may be due to the climb in paid clicks from 2011 to 2012. There was a paid click increase of 42% over the second quarter of 2011 but only a 1% increase over the first quarter of 2012. Meanwhile, cost-per-click was down approximately 16% over the second quarter of 2011 and up approximately 1% over the first quarter of 2012. Net income wa [...]


Microsoft Q4 2012 Earnings: Online Advertising Revenue Up 12%

microsoft-logo-icon Microsoft posted their fourth-quarter 2012 earnings for the year today, boasting 7% increase in overall revenue and a 12% increase in operating income. Microsoft, for the first time in a long time, reported a net loss of $492 million due to a large acquisition. The online service department, which consists of Bing, saw a 12% increase in advertising revenue, which Microsoft says was driven by "improvement in search." Revenue for the online service division grew 8% for the fourth quarter and 10% for the full year. While Bing organic U.S. search market share was 15.6% for the month of June 201 [...]


Twitter’s Promoted Tweets Become A Pure Ad Product

twitter-bird-city-geo-featured Twitter has announced a pretty substantial change to its Promoted Tweets ad product -- it seems subtle, but it fundamentally changes what a Twitter ad is. In a nutshell, Twitter advertisers no longer have to publish a standard tweet that's visible to all followers before it becomes a Promoted Tweet. They can now specifically create ads and target Twitter users via the existing options available in the Promoted Tweets program -- including geographic targeting and mobile vs. desktop targeting. Twitter's been testing this with companies like British Airways, which showed this ad only in the [...]


Designing A Facebook Campaign To Meet Your Marketing Goals

In the last column, we saw that a number of different elements make up an effective Facebook campaign. One of the most important elements is ad selection. In contrast to some forms of digital marketing, which offer almost no variety or evolve very slowly, Facebook is constantly updating their inventory of ads to provide even more choices for advertisers. Just recently, they introduced the ability to target ads to users on mobile phones. To take full advantage of the platform, it’s key to understand these ad types and which work best with your marketing objectives. We’ll continue t [...]


Google+ New Management APIs Opening To ‘Hundreds More’ Third Parties

Late last year Google launched third party page management tools for Google+.  The initial page management APIs were only opened to a select group of companies.  The new set of APIs has been previewed by current developers (including HootSuite, Buddy Media, Involver, Vitrue, and Context Optional) and received positive feedback. Googler Eduardo Thuler announced that in the coming weeks the new management APIs will be opening to hundreds more tool providers. If you are a tools company and want access, sign up here. [...]


Five Companies Each Showed More Than A Billion Video Ads In June, comScore Says

comscore-logo June was another record-setting month in the video ad space, with five separate companies passing the billion-ads-delivered mark and more than 11 billion video ad streams shown overall. The numbers come from comScore's June 2012 Video Metrix service. Google/YouTube led the way with 1.41 billion video ads shown during the month, but that only totaled 147 million ad minutes. BrightRoll Video Network was second with 1.39 billion video ads shown in June, but tops in ad minutes at 805 million. BrightRoll's ads also reached almost 36 percent of the U.S. online population, compared to about 25 [...]


Marketing Day: July 18, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Internet To New Yahoo CEO Mayer: Please Make Flickr Awesome AgainThe Internet is speaking, and it wants new Yahoo CEO Marissa Mayer to save and fix Flickr. The screenshot above is the entirety of DearMarissaMayer.com, a website that launched in the hours after Mayer was named Yahoo’s new CEO on Monday. It asks Mayer to “please make Flickr awesome again,” and is signed, “Love, the [...] Poll Results: 78 Percent [...]


Internet To New Yahoo CEO Mayer: Please Make Flickr Awesome Again

dear-marissa-mayer-featured The Internet is speaking, and it wants new Yahoo CEO Marissa Mayer to save and fix Flickr. The screenshot above is the entirety of DearMarissaMayer.com, a website that launched in the hours after Mayer was named Yahoo's new CEO on Monday. It asks Mayer to "please make Flickr awesome again," and is signed, "Love, the internet." But it's actually the work of Los Angelean Sean Bonner, who writes on his blog about why he put up the website: I think flickr is their most underrated product and if they would put some support behind it, bring it up to date, give it an actually functional [...]


Poll Results: 78 Percent Like Mayer’s Move To Yahoo

marissa-mayer It's a small sample size, but the numbers are still impressive: Almost 78 percent of respondents say Yahoo's hiring of Marissa Mayer as CEO is a good move, and only two percent feel it's a bad move. Those are the results of the poll that we ran Monday on Marketing Land in the hours immediately after Mayer's move to Yahoo became public. We asked readers to choose between the move being a "good move," a "bad move," or to tell us if they're not sure yet. A whopping 78 percent called it a good move and another 20 percent said they would wait and see, leaving only about two percent of respond [...]


Foursquare Intros “Local Updates” And Revamps Merchant Interface

foursquare-featured Ever since local/mobile firm Foursquare released the latest version of its consumer application a month or so ago, the company has been promising a revamp on the merchant side. There have also been rumblings of a new product to allow advertisers to promote their specials more aggressively throughout the app. Well, that's all now coming this week -- at least in part -- with the introduction of "Local Updates" and an all-new merchant center interface. All of Foursquare's merchant tools thus far --- including the new Local Updates -- are free. [caption id="attachment_16634" align="aligncent [...]


“The Future of SEO After Panda and Penguin” – Webcast July 24 at Digital Marketing Depot

Our sister site, Digital Marketing Depot, will host a webcast on the future of SEO -- Tuesday, July 24. Featuring David Harry, Terry Van Horne and Shaun Siller as speakers, "The Future of SEO After Panda and Penguin" will cover how to differentiate the various algorithm changes; tips on how to adjust your website and content to relieve the impact of these changes; and, how to go forward with link-building post-Panda and -Penguin. Registration is open at Digital Marketing Depot. The webcast will start at 1 PM EDT, lasts about 50 minutes, and is free. [...]


New Google Analytics Interface Becomes Standard

google analytics There's no turning back now. A little over a year after introducing the new version of Google Analytics, the company is removing links that allowed users to revert back to the previous version. The new GA, which is built on an entirely new platform, includes the user interface changes first announced last May. In addition, it features a number of new reports unveiled since, including: Real-time stats Multi-channel funnels Load-time measurements Social reports (including on backlinkURLs) Mobile reports Flow map visualizations and Content experiments The additions to Googl [...]


Tracking Offline Email Conversions

Email is a unique channel. Because it is sent digitally, and click-throughs drive traffic online, retail email marketing is traditionally thought of as only driving ecommerce orders. It is often thought of in the same vein as something like search engine marketing, which directly drives traffic and conversions exclusively online in much the same way that direct mail has traditionally been thought to drive only in-store traffic. It’s time to reconsider the conventional wisdom, however. Used correctly, email marketing drives a significant amount of traffic and revenue in the online and i [...]


Washington State Partners With Facebook To Help Register Voters

If you live in Washington state a new way to register to vote will soon by available.  A Facebook app will reside on the Secretary of state's page that will exist directly within Facebook.  The AP reports that the app will be the results of collective efforts of Facebook, Microsoft and the state. Washington will be the first state to offer voter registrations on Facebook. Users will have to click on the app and allow Facebook to access their information and will be required to also provide an ID card or drivers licence.  The app will not have access to the state records, rather wil [...]


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