Study: 90 Percent Use Multiple Screens During The Same Day

computer-smartphone-tablet-featured We're living in a multiscreen world. Like arboreal monkeys in the rain forest, swinging from tree to tree, consumers now move between various screens throughout the day. They start on smartphones, advance to the PC and perhaps finish tasks on tablets. They watch TV and search on what they're seeing. They go back to their smartphones the next day and the process continues. It's a world that's increasingly complex for marketers to follow. And the PC promise of clear attribution almost totally breaks down in this new multiscreen environment. Google and IPSOS are the latest to try and get [...]


Marketing Day: August 31, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: WolframAlpha Launches In-Depth Personal Analytics For Facebook ProfilesYesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook app) simply have to enter “facebook report” into the search bar to get a variety of statistics about your profile. True to the mission of WolframAlpha, the new service is data-driven an [...] App. [...]


WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles

facebook-like-featured Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook app) simply have to enter "facebook report" into the search bar to get a variety of statistics about your profile. True to the mission of WolframAlpha, the new service is data-driven an ties into various knowledge domains.  Not only can you see some basics like the demographics of friends, weekly app activity, photo dates/times and geographic data, but also activity data. Personal analytics tracks all types of posts and displays data [...]


App.net’s Baby Steps: 250,000 Posts, 17,500 Users

appnet logo App.net, the pay-based Twitter alternative that just opened a few weeks ago, has hit its first couple activity milestones. Founder Dalton Caldwell posted today that the service has surpassed 250,000 posts, and he estimates that about half of those are coming from third-party clients. Caldwell calls the latter stat "a good sign" -- App.net was born, in part, out of frustration over Twitter's changing relationship with developers (and out of the desire for an ad-free service). Earlier this week, Caldwell also announced that App.net had surpassed 17,500 accounts. The service was inundated w [...]


Marketing Biz: Twitter Tightens The Screws, Vicarious Search & Didit Buys Inceptor

This week Twitter continued to play hard ball, cutting off Tumblr and the display of third-party apps. Non-traditional search was also in the news with funding for Vicarious and impressive results from Walmart's shopping search engine. Agencies also continue to morph and adapt as the digital landscape matures. Last but certainly not least, technology is catching up with our ideas, disrupting the entertainment, commerce and clothing verticals. After a week off, this is ... Marketing Biz. Tumblr becomes next property to have Twitter friend-finding privileges revoked As with Instagram, the [...]


EMarketer Lowers Its Facebook Ad Revenue Estimate

facebook-money Market research firm eMarketer has lowered its revenue estimate for Facebook due to "underperformance" so far in 2012 and "questions about the effectiveness of some of the site’s ad products." The firm previously pegged Facebook's 2012 revenues at $5 billion, but is now lowering that estimate to $4.23 billion -- still about 34 percent higher than 2011 revenue. Emarketer says Facebook ad revenue will continue to grow, just not at the rate that it has in the past. The firm estimates Facebook's ad revenue will grow to $5.48 billion next year and $6.81 billion in 2014. Facebook has [...]


Facebook To Remove Fake Likes

facebook-like-featured Been buying Facebook Likes to make your page seem, well, more likable? Know a site that has? Facebook doesn't like that, and now it's taking steps to remove those it deems fake. Writing today on the Facebook blog, the company said the change is likely to impact less than 1% of the Likes for any particular page and will aim to remove Likes such as those generated by malware, "deceived" users or purchases. From the post: We have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms. On average, less than [...]


Google Shuts Down TV Ads In AdWords

NoGoogleTVAds Google is shutting down its TV Ads initiative, begun in 2007, which allowed AdWords advertisers to buy television ads via the AdWords interface and auction model. The company distributed video ads nationally in the US via its partners Bloomberg, DISH Network, DIRECTV, CBS College Sports, Cox Media and Verizon FiOS, among others. But Google is quick to note that this doesn't mean it's giving up on video ads, just that it's focusing on interactive forms on laptops, smartphones and tablets. "The future of video advertising is extremely bright and we’re excited to devote ourselves fully to it [...]


Apple Goes 1 For 2 As Japan Court Rules In Favor Of Samsung

law-legal-concept Recently Apple won a major victory "at home" and lost (partly) "on the road" in South Korea, where a court last Friday issued a split decision in its IP litigation with Samsung. Earlier today Samsung won a round: a court in Japan found that the Korean company did not infringe Apple patents that involve "synchronizing music and video data with servers." From the published reports it appears the court was skeptical of Apple's claim to such basic functionality. Following the decision, Samsung shares gained back some of the losses they suffered in the wake of the major defeat the company suffer [...]


Report: Facebook Testing Targeting By Email, User ID And Phone Number

Mock-Up Of Custom Audiences Tab One of the most longstanding complaints about Facebook's advertising opportunities is that one couldn't find existing customers, or visitors to their web site, to retarget them while they're on the mammoth social networking site. Besides participating in ad exchanges, Facebook appears to be attempting to address this concern in another way. According to a report in Inside Facebook, the company is testing opportunities for targeting Facebook users by email, user ID and phone number. According to the report, some users of Facebook's Power Editor temporarily saw a new "Custom Audiences" tab ne [...]


TripAdvisor Top Mobile Travel Destination — comScore

TripAdvisor logo Earlier this week Nielsen released data on mobile usage in the travel vertical in the US. Google Maps was the dominant site and mobile app according to Nielsen. Affirming that travel is a popular category in mobile, comScore has released its own analysis of mobile travel usage. However there were some very different findings in terms of the hierarchy of destinations and distribution of time spent between the mobile web and apps. According to comScore, "nearly 40 million people age 18 and older visited a travel destination via mobile browser or app on their smartphone, representing 2 in ever [...]


Marketing Day: August 30, 2012

Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: AdSense Publishers Mistakenly Notified About Rejected Ad RequestsIf you’re one of the many AdSense publishers who recently received a notice from Google about rejected ad requests… well, never mind. Google says it’s a known bug that it’s working to resolve. Several days ago, publishers began coming to forums saying they’d received a notice saying, “You have rejected ad requests, which will result [...] [...]


AdSense Publishers Mistakenly Notified About Rejected Ad Requests

oops-mistake-featured If you're one of the many AdSense publishers who recently received a notice from Google about rejected ad requests… well, never mind. Google says it's a known bug that it's working to resolve. Several days ago, publishers began coming to forums saying they'd received a notice saying, "You have rejected ad requests, which will result in lost revenue." After much confusion and commiseration, it turns out that the problem was a change from Google that had unexpected consequences. According to Google: "We recently changed the way our system surfaces alerts related to rejected ad requests. [...]


Google-Apple Patent Détente On The Horizon?

Nixon and Breshnev, 1972 Reuters is reporting that Google's CEO Larry Page and Apple CEO Tim Cook have been involved in "behind-the-scenes conversations about a range of intellectual property matters." Like Russia and the US during the cold war, Reuters says the "two companies are keeping the lines of communication open at a high level." The article suggests the discussions started before the recent Apple victory over Samsung in the much-watched US patent trial. That litigation was widely thought to be a proxy fight against Google-Android. And many assumed that direct Apple-Google litigation was likely in its wake [...]


Twitter Debuts Interest-Based Ad Targeting, Lowers Min. Bid To One Cent

twitter-new-logo-blue This is a big step for Twitter's advertising business: The company has announced that advertisers can now target Promoted Tweets and Promoted Accounts based on user interests. At the same time, Twitter says it's also lowering the minimum bid on its auction-based ads to one cent. Two Types Of Interest-Based Targeting Twitter is offering two types of interest-based targeting. One involves choosing from more than 350 categories -- things like Movies & Television, Personal Finance, Sports and others. Each top-level interest category offers a number of more specific sub-categories, as shown i [...]


Survey: Facebook Best For B2C Sales and Leads; LinkedIn For B2B

money-social-network-featured A new survey shows that when it comes to generating leads and sales, Facebook gets top marks among business-to-consumer marketers while LinkedIn does well for the business-to-business marketer. Twitter comes in as a strong second place winner for B2C leads. The data comes from the 2012 State Of Digital Marketing report from WebMarketing123, a California-based digital marketing agency. It's the second year for the report, which surveys over 500 US marketers, including companies like Sony, GE, Bose and FedEx. Sales & Leads From Social Media Sites Part of the survey asked which social [...]


Can Social Influence Be Distilled Into A Score? Part I, The Potential

If you're planning a campaign to stimulate word of mouth discussion of a product or a brand, one question likely keeps arising -- how influential is a particular person online? Is it worth reaching out to them? If you've been pondering how to measure or benchmark social media influence, several companies, including Klout, PeerIndex and Kred, are clamoring to assist you in identifying and connecting with influencers with high social capital ranking scores. Even if connecting with influencers isn't an immediate need, the boss might be asking for explanations of your brand's Klout score, [...]


Holiday Shopping In August? For Merchants, Now’s The Time To Prepare

shutterstock_22156132-merrychristmas Ahhh, August…just about the time to hang up the mistletoe and holly. There's no snow on the horizon yet, but ecommerce retailers are plotting and finalizing their holiday marketing strategies, advertisements and the look-and-feel of their websites for Q4. A lot has changed since the economic dreariness 2008 or even 2009. Although current consumer spending growth is still only just crawling upward, shoppers will be opening their wallets a little wider than they were over the past several holiday seasons. With the expectation that 2012 holiday will outpace that of 2011, here are some [...]


Ask + About.com = A Winning Formula For IAC – And Online Marketers

about.com-logo IAC, parent company of Ask.com and many other prominent websites, has acquired About.com from the New York Times with a $300 million cash deal, trumping a $270 million offer from Answers.com. Many news sites have reported details of the acquisition, but I want to focus on the implications and opportunities for marketers that much of the news coverage seems to have overlooked. About has nearly 1,000 topic sites, more than 3 million unique articles and nearly 100 million unique monthly users worldwide. Ask.com has more than 100 million users globally and despite fading from the top ranks [...]


Ask The President Anything: Obama Partakes In A Presidential AMA On Reddit

reddit-alien Election season is upon us and the incumbent candidate, President Barack Obama, has taken to answer questions on the social news site Reddit. One of the more popular features on Reddit are ask me anything (AMA) posts where celebrities and interesting folks answer questions in the comments section of a submission. The President stated that he would partake in answering questions for about a half hour while on the campaign trail in Charlottesville. To participate, the President set up an account titled "PresidentObama," verified himself on Twitter and answered 9 different questions. A [...]


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